Growth, Cross Channel Creative

## About the Role As a Growth, Cross Channel Creative at Openai, you will be responsible for developing and implementing cross-channel creative strategies to drive user growth across multiple platforms. This involves working closely with various teams, including product, engineering, and marketing, to define and execute a comprehensive growth plan. The role requires a deep understanding of user behavior, market trends, and the ability to leverage data-driven insights to inform creative decisions.

The Growth team at Openai is a dynamic and rapidly expanding functional area, focused on accelerating growth through seamless user experiences. As a key member of this team, you will play a critical role in shaping the company's growth strategy and contributing to the development of innovative solutions that drive user engagement and retention.

With a strong emphasis on remote work and digital skills, this role offers the opportunity to work with a talented team of professionals who are passionate about leveraging technology to drive business outcomes.

## What You Will Do - Own the performance creative system end-to-end across paid, lifecycle, in-product, and creator/influencer channels - Set the creative growth strategy and testing roadmap by turning product priorities and business goals into sharp hypotheses, test plans, and creative frameworks - Translate insights into high-quality briefs partnering with Product, Data Science, Media, and Marketing to convert user insight + product value + performance signals into clear direction - Build compounding learning loops: establish a system where results are captured, codified, shared, and reused - Partner with Product & Engineering to build the AI-powered creative system - shaping requirements and prioritization for AI-powered capabilities - Raise creative velocity and signals without sacrificing quality: improve cycle time, creative coverage, and experiment quality - Lead cross-functional collaboration and knowledge sharing: align stakeholders, drive decisions, unblock production, and ensure the creative pipeline stays healthy - Scale influencer-led performance creative - define how we brief, produce, iterate, and measure creator content as a performance lever

## What We Are Looking For - 8+ years of experience owning growth outcomes in performance marketing, product-led growth, or growth strategy roles - Strong background in digital skills and remote work - Proven track record of scaling what works in growth initiatives - Experience working with cross-functional teams, including product, engineering, and marketing - Strong understanding of user behavior, market trends, and data-driven insights - Ability to leverage AI-powered capabilities to drive creative growth strategies - Excellent communication and collaboration skills

## Nice to Have - Experience working with creator/influencer collaborations - Knowledge of dynamic content generation, automated asset production, and experimentation tooling - Familiarity with optimization systems and measurement instrumentation - Certification in growth hacking or related fields

## Benefits and Perks - Competitive compensation package - Opportunities for professional growth and development - Collaborative and dynamic work environment - Flexible remote work arrangements - Access to cutting-edge technology and tools - Comprehensive benefits package, including health insurance and retirement planning

- Develop a strong portfolio that showcases your experience in cross-channel creative strategies and growth initiatives.

• Emphasize your ability to leverage data-driven insights to inform creative decisions and drive business outcomes.
• Highlight your experience working with cross-functional teams and collaborating with stakeholders to drive growth.
• Be prepared to discuss your approach to building compounding learning loops and establishing systems for capturing and reusing results.
• Show a willingness to learn and adapt to new technologies and tools, including AI-powered capabilities.
• Demonstrate your ability to communicate complex ideas and strategies effectively to both technical and non-technical stakeholders.