Growth, Korea
WFA Digital Insight
The demand for skilled growth professionals has skyrocketed, with a 25% increase in paid media specialist roles in the last year. Openai's Growth team is at the forefront of this trend, driving user and revenue growth across ChatGPT's consumer and business segments. With a focus on Korea, this role requires a deep understanding of local consumer behavior and the ability to scale acquisition through dominant channels. As a growth athlete, you'll need to balance creativity with data-driven decision-making, making this role perfect for those with a passion for experimentation and optimization. Before applying, consider your experience with AI-powered workflows, creative ops engineering, and workflow automation.
Job Description
About the Role
The Growth team at Openai is responsible for driving user and revenue growth across ChatGPT's consumer and business segments worldwide. As a key member of this team, you will be focused on the Korean market, where you will leverage your expertise in programmatic and Excel to scale acquisition and optimize conversion. Your day-to-day will involve close collaboration with engineering, product, design, and data science teams to execute localized growth motions and deliver measurable impact.The Growth team operates across the full funnel, from awareness and acquisition through activation, retention, and expansion. You will be responsible for designing, launching, and optimizing global paid and organic acquisition campaigns, balancing efforts across B2B and B2C segments. Your ability to think creatively and develop innovative solutions will be crucial in this role.
As a growth professional, you will be working in a rapidly changing environment, where the ability to adapt and pivot is essential. You will need to stay up-to-date with the latest trends and technologies in the industry, including AI-powered workflows, creative ops engineering, and workflow automation.
What You Will Do
- Design, launch, and optimize global paid and organic acquisition campaigns across channels, including search, social, referral, influencer, and programmatic
- Lead growth experiments and A/B testing across funnels and entry points, defining hypotheses, setting up measurement frameworks, and enhancing conversions
- Partner with engineering and data science to build, test, and refine growth tooling, creative ops automation, and optimization algorithms
- Manage full-funnel performance metrics, including CPM/CPC and LTV/CAC, and identify new opportunities for efficiency and scale
- Develop AI-native workflows that transform how we scale, reach, and personalize user experiences
- Build AI-first creative systems, collaborating with design to rapidly prototype and test high-performing assets
- Expand growth channels and market coverage, with attention to localization and regional performance nuances
- Drive influencer and creator partnerships as part of the paid and organic growth mix
- Collaborate with product teams to improve in-product conversion and onboarding flows
- Develop and refine attribution models, marketing tech stack, and automation processes to ensure maximum impact
What We Are Looking For
- 8+ years of experience in growth optimizations, growth marketing, performance marketing, or product growth
- Proven ability to launch, scale, and optimize paid channels, including programmatic and social media
- Strong analytical skills and proficiency with measurement and funnel optimizations, including BI, SQL, and experimentation
- Experience with AI-driven marketing tools, creative ops engineering, and workflow automation
- Familiarity with engineering concepts and ability to work with technical teams to ship growth and martech infrastructure
- Ability to collaborate with cross-functional teams, including product, design, and data science
- Strong understanding of Korean consumer behavior and the ability to scale acquisition through dominant channels
- Experience with Excel and data analysis tools
- Strong communication and project management skills
Nice to Have
- Experience with ChatGPT or other AI-powered tools
- Knowledge of Korean language and culture
- Experience with creative ops engineering and workflow automation
- Familiarity with marketing automation tools and technologies
- Experience with data science and machine learning
Benefits and Perks
- Competitive salary and benefits package
- Opportunity to work with a leading AI-powered company
- Collaborative and dynamic work environment
- Professional development and growth opportunities
- Flexible working hours and remote work options
- Access to the latest technologies and tools
- Comprehensive health and wellness program
- Generous paid time off and holiday allowance
- Discounts on company products and services
- Access to exclusive company events and networking opportunities
How to Stand Out
- Develop a strong understanding of programmatic and Excel to leverage in this role
- Showcase your experience with AI-powered workflows, creative ops engineering, and workflow automation in your application
- Highlight your ability to think creatively and develop innovative solutions to growth challenges
- Prepare to talk about your experience with data analysis and measurement tools, including BI and SQL
- Be ready to discuss your understanding of Korean consumer behavior and the ability to scale acquisition through dominant channels
- Emphasize your ability to collaborate with cross-functional teams, including product, design, and data science
- Research Openai's company culture and values to show your passion for the role and the company
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