Growth Marketer (Ocean)

Yotpo·Remote(New York)

Marketing

GA4

WFA Digital Insight

The demand for skilled growth marketers in ecommerce has surged, with expertise in GA4 being highly sought after. As the market continues to evolve, companies like Yotpo are at the forefront, offering innovative solutions. With the growth of direct-to-consumer brands, the need for professionals who can drive engagement and conversion has never been more critical. Yotpo's commitment to AI-powered reviews and loyalty solutions positions it uniquely in the market. Candidates should be prepared to leverage their skills in data analysis, campaign optimization, and lifecycle marketing to succeed in this role.

Job Description

About the Role

The Growth Marketer position at Yotpo is a pivotal role focused on driving the growth of Ocean, a consumer membership platform designed to make online shopping effortless. As a Growth Marketer, you will be responsible for owning the entire member funnel, from initial engagement to active, happy membership. This role requires a deep understanding of funnel metrics, the ability to generate and test ideas relentlessly, and the capacity to build lifecycle and paid programs that drive meaningful results.

The ecommerce landscape is rapidly evolving, with consumer expectations for convenience, personalization, and seamless experiences on the rise. Yotpo, with its AI-powered solutions, is well-positioned to address these needs. The Growth Marketer will play a key role in leveraging data to inform marketing strategies, collaborating closely with the founders, and having a significant impact on Ocean's growth trajectory.

What You Will Do

Own the full funnel, defining, instrumenting, and obsessing over funnel metrics at every stage, including acquisition, signup, activation, engagement, and retention.
Develop and execute a relentless experiment engine, generating hypotheses, prioritizing them, shipping tests, and honestly reading the results to compound wins.
Design and manage SMS and email workflows to complement the customer journey, focusing on areas like free to paid conversion, onboarding, and ongoing usage.
Build and scale paid acquisition funnels as required to enhance results, ensuring that all marketing efforts are data-driven and optimized for performance.
Ensure that tracking and attribution are robust and trustworthy, allowing for data-informed decisions.
Collaborate with the founding team to align marketing strategies with overall business objectives.
Stay abreast of industry trends and best practices in growth marketing, applying this knowledge to continuously improve Ocean's marketing efforts.
Analyze customer feedback and market research to identify opportunities for growth and improvement.

What We Are Looking For

Direct experience in driving growth in a D2C/ecommerce environment, with a proven track record of success in similar roles.
Strong understanding of ecommerce funnels and the ability to analyze and optimize each stage for better performance.
Experience with GA4, including its implementation, management, and use for informing marketing decisions.
Proven ability to design, execute, and analyze experiments to drive growth and improve marketing outcomes.
Excellent data analysis skills, with the ability to interpret complex data sets and derive actionable insights.
Strong communication and collaboration skills, with experience working closely with cross-functional teams.
A proactive and innovative approach to marketing, with a focus on continuously testing and improving strategies.

Nice to Have

Experience with lifecycle marketing tools and platforms, including email and SMS marketing automation.
Knowledge of AI-powered marketing solutions and how they can be leveraged to enhance customer engagement and loyalty.
Familiarity with the direct-to-consumer brand space and the unique challenges and opportunities it presents.
Certification in Google Analytics or similar platforms, demonstrating expertise in data analysis and marketing measurement.

Benefits and Perks

The opportunity to work with a cutting-edge, AI-powered ecommerce solution.
Collaborative and dynamic work environment with a team of experienced professionals.
Professional development opportunities, including training and education in the latest marketing tools and technologies.
Flexible working arrangements, including remote work options.
Competitive compensation package, reflective of the role's importance to the company's growth strategy.
Access to the latest marketing and analytics tools, ensuring the ability to stay at the forefront of industry trends and best practices.
A culture that values innovation, creativity, and data-driven decision-making, encouraging experimentation and learning from failures.

How to Stand Out

Ensure your portfolio highlights specific examples of growth marketing successes, especially in ecommerce contexts.
Familiarize yourself with GA4 and be prepared to discuss its applications and limitations in driving marketing decisions.
Practice explaining complex data insights in simple terms, as the ability to communicate effectively with non-technical stakeholders is crucial.
Prepare to discuss your approach to experimentation and how you prioritize and measure the success of different marketing strategies.
Be ready to talk about your experience with lifecycle marketing and how you have optimized customer journeys in previous roles.
Consider highlighting any experience with AI-powered marketing solutions and how you see them evolving the field of growth marketing.

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