Growth Marketer/Brand Strategist

## About the Role The Growth Marketer/Brand Strategist will play a pivotal role in driving Tivro Africa's expansion and establishing its presence as a leading technology brand in the African property market. This role entails crafting and executing growth strategies that highlight Tivro Africa's technological solutions, attract users, and position the company as an innovative and trusted platform. As part of a small but ambitious team, the successful candidate will work closely with the founders, social media team, and product operations to align marketing efforts with technological advancements and business goals. The ideal candidate will be a creative and strategic thinker with a passion for technology and innovation. They will have a strong understanding of digital marketing tools and platforms, including Google Ads, Meta Ads, and Google Analytics. Experience in the African markets, particularly in the property or technology sectors, is a major plus. The role is based in the United States, but Nigeria-based candidates are preferred. The company offers a flexible remote work environment, comprehensive health insurance, and a competitive compensation package. ## What You Will Do - Develop and execute growth marketing strategies that showcase Tivro Africa's technology-driven solutions and drive user acquisition, retention, and engagement - Design and manage campaigns across multiple channels, including digital ads, SEO, content marketing, and partnerships - Collaborate with the social media team to create compelling narratives that emphasize Tivro Africa's innovative use of technology - Analyze marketing performance metrics to identify trends, optimize campaigns, and maximize ROI using data-driven insights - Build partnerships with tech-focused organizations, influencers, and communities to expand brand reach - Lead efforts to position Tivro Africa as a trusted, tech-enabled brand in the African rental and property market - Conduct market research to understand user needs and identify opportunities for showcasing Tivro Africa's technological edge - Work closely with the founders to align marketing strategies with product features and technology roll-outs - Stay up-to-date with the latest industry trends and best practices in digital marketing and technology ## What We Are Looking For - Proven experience in growth marketing, brand strategy, or a related role, preferably with technology-driven products or platforms - Strong understanding of digital marketing tools and platforms, including Google Ads, Meta Ads, and Google Analytics - Familiarity with African markets, particularly in the property or technology sectors - Data-driven mindset with experience in using tools like Google Analytics to optimize marketing performance - Creative and strategic thinker with a passion for technology and innovation - Strong communication and storytelling skills, with the ability to articulate how technology enhances renting and property management - Ability to thrive in a fast-paced, collaborative startup environment - Experience in crafting and executing growth strategies that drive user acquisition and retention ## Nice to Have - Experience in the property or rental sector - Familiarity with email marketing platforms and SEO tools - Knowledge of African markets and consumer behavior - Certification in digital marketing or a related field ## Benefits and Perks - Comprehensive health insurance - Monthly internet allowance - Snacks stipend - Flexible remote work environment - Opportunity to shape the growth of a technology-driven brand in the African property market - Competitive compensation package - Chance to work with a passionate team dedicated to transforming the rental industry

- To stand out, highlight your experience in crafting and executing growth strategies that drive user acquisition and retention - Make sure you have a strong understanding of digital marketing tools and platforms, including Google Ads, Meta Ads, and Google Analytics - Familiarize yourself with the African markets, particularly in the property or technology sectors - Be prepared to provide examples of your creative and strategic thinking, and how you've used data-driven insights to optimize marketing campaigns - Research the company and its competitors to demonstrate your understanding of the industry and market - Practice your storytelling skills to articulate how technology enhances renting and property management