Growth marketers, digital marketing managers, e-commerce professionals who ride

## About the Role Schneider Saddlery is seeking a Growth Marketer to own the complete customer acquisition engine, driving growth through paid acquisition, platform optimization, and SEO strategy. As a key member of the team, the successful candidate will manage six-figure ad budgets across multiple channels, build and execute A/B testing roadmaps, and optimize conversion rates. The ideal candidate will have a strong background in growth marketing, e-commerce, and AI, with a passion for the equestrian industry. The role is based in the United States and offers a unique opportunity to combine technical skills with a love of horses. The company has a long history of expertise in equestrian supplies, and the successful candidate will be able to leverage this knowledge to drive growth and innovation. As a Growth Marketer at Schneider Saddlery, you will be part of a dynamic team that values relationships, growth, and long-term thinking. The company is committed to providing a supportive and collaborative work environment, with opportunities for professional development and career advancement. ## What You Will Do - Manage six-figure ad budgets across multiple channels, including Google Ads, Meta Ads, and Pinterest - Build and execute A/B testing roadmaps for the Shopify site, optimizing conversion rates and reducing customer acquisition costs - Develop and implement SEO strategies, including content-to-conversion mapping and product page optimization - Launch and manage new marketing channels, including influencer partnerships and Amazon execution - Conduct data analysis and present insights to leadership, including CAC tracking, LTV modeling, and cohort analysis - Collaborate with Creative, Retention, and Sales teams to drive growth and innovation - Manage external agencies, including paid search, paid social, and Amazon - Apply equestrian knowledge to messaging, creative, and product strategy - Build and deploy AI-powered automations for marketing operations - Scale Amazon to $500K-1M+ revenue, driving growth and innovation in the e-commerce sector ## What We Are Looking For - Active or former equestrian (rider, horse owner, or deep enthusiast) with a passion for the industry - 5-7 years of experience in growth marketing, performance marketing, or DTC e-commerce - Portfolio of AI tools and automations, including custom apps, Zapier/Make workflows, and deployed agents - Hands-on experience with Shopify (or similar e-commerce platform) and GA4 for analytics - Paid advertising expertise, including Google Ads and Meta Ads - CRO and A/B testing methodology knowledge, with experience in optimizing conversion rates - Strong analytical and problem-solving skills, with the ability to drive growth and innovation - Growth mindset, with a willingness to admit mistakes quickly and always learn ## Nice to Have - Horse owner or active rider (any discipline) with a deep understanding of the equestrian industry - Built production AI systems or deployed agents, with experience in AI-powered marketing operations - Experience in niche/community-focused brands, with a passion for driving growth and innovation - Systems-thinking, with the ability to build processes that run without manual intervention - Vibe coding practice, using Claude/ChatGPT to build and deploy AI-powered tools and automations ## Benefits and Perks - Competitive base salary, with a performance bonus tied to growth metrics - Comprehensive health, dental, and vision insurance, with a 401(k) company match - Professional development budget, with opportunities for career advancement and growth - AI tools and software budget, with access to the latest technology and innovations - Remote work stipend, with flexible working hours and a supportive work environment - Opportunities for growth and innovation, with a dynamic and collaborative team

- Tip: Showcase your portfolio of AI-powered tools and automations, highlighting your experience in managing six-figure ad budgets and driving revenue growth.

• Tip: Highlight your understanding of the equestrian industry, including seasonal buying patterns, blanket weights, and bit types.
• Tip: Be prepared to discuss your experience in A/B testing and CRO, including your approach to optimizing conversion rates and reducing customer acquisition costs.
• Tip: Emphasize your growth mindset, highlighting your willingness to admit mistakes quickly and always learn.
• Tip: Research the company and the role, demonstrating your passion for the equestrian industry and your understanding of the company's values and mission.
• Tip: Practice your data analysis skills, including CAC tracking, LTV modeling, and cohort analysis, to demonstrate your ability to drive growth and innovation.