Growth Marketing Lead |
25K-
50K USD + Bonus + Equity + Remote | Award Winnin

PhillyTech.Co·Remote(United States)
Marketing
Excel

WFA Digital Insight

The demand for skilled growth marketing professionals has surged, with a 25% increase in job openings in the past year alone. As companies shift their focus towards scalable, partner-driven growth strategies, experts in building predictable pipeline generation engines are in high demand. PhillyTech.Co, with its award-winning real-time funnel personalization technology, is at the forefront of this trend. Candidates should be well-versed in partnership-led growth, affiliate marketing, and SEO, with a strong understanding of how to leverage AI tools to drive efficiency and results. Before applying, consider your experience in B2B SaaS marketing and your ability to work independently in a fast-moving startup environment.

Job Description

About the Role

The Growth Marketing Lead role at PhillyTech.Co is a critical position that will drive the company's revenue growth through partnership-led demand generation. As a key member of the marketing team, you will be responsible for building and scaling a predictable pipeline generation engine, leveraging affiliates, influencers, creators, podcasters, referral partners, strategic alliances, events, and industry relationships. Your success will be measured by the number of qualified opportunities created, pipeline generated, revenue influenced, and the repeatability of the systems you build.

The company is seeking an experienced growth marketer with a strong background in B2B SaaS marketing, ideally within ecommerce, MarTech, affiliate marketing, influencer marketing, or partnership marketing. You will work closely with the leadership team to establish revenue targets, pipeline goals, channel KPIs, and forecasting models.

PhillyTech.Co is a next-generation AI-powered partnership and performance marketing platform that has already gained the trust of billion-dollar brands and startups. The platform drives higher conversions by automatically aligning brand creative with each influencer's content, audience interests, and behavior. As a Growth Marketing Lead, you will play a key role in driving the company's growth and expansion.

What You Will Do

  • Build and scale a predictable pipeline generation engine through affiliates, influencers, creators, podcasters, referral partners, strategic alliances, events, and industry relationships.
  • Generate qualified opportunities for the sales team and own accountability for marketing-sourced pipeline and revenue.
  • Own marketing budget allocation and channel strategy with a focus on ROI and revenue outcomes.
  • Build repeatable acquisition systems that reduce dependence on founder-led growth.
  • Develop website messaging, positioning, and content that improve conversion rates and increase qualified inbound demand.
  • Build SEO, AEO, and LLM visibility strategies that drive measurable pipeline growth.
  • Use AI and automation to increase output, improve efficiency, and create scalable growth systems.
  • Partner with leadership to establish revenue targets, pipeline goals, channel KPIs, and forecasting models.
  • Develop and execute a comprehensive marketing strategy that aligns with the company's overall goals and objectives.

What We Are Looking For

  • 4-7+ years of B2B SaaS marketing experience, ideally within ecommerce, MarTech, affiliate marketing, influencer marketing, or partnership marketing.
  • Strong understanding of partnership-led growth, referral programs, affiliates, creators, influencers, podcasters, events, and ecosystem-based growth.
  • Proven track record of generating qualified pipeline and revenue through marketing.
  • Experience building marketing systems from scratch in a fast-moving startup environment.
  • Strong copywriting, positioning, website messaging, and content marketing skills.
  • Working knowledge of SEO, AEO, LLM visibility, and how buyers discover software through AI tools.
  • AI-first operator who uses tools like ChatGPT, Claude, Perplexity, or similar platforms to move faster and produce better work.
  • Builder mentality with the ability to execute independently without relying heavily on agencies, large teams, or a perfect playbook.

Nice to Have

  • Experience with marketing automation tools and CRM systems.
  • Knowledge of data analysis and performance metrics.
  • Familiarity with the company's tech stack and tools.
  • Certification in marketing or a related field.

Benefits and Perks

  • Competitive salary range of
    25K-
    50K USD.
  • Bonus and equity packages.
  • Remote work arrangement with flexibility and autonomy.
  • Opportunities for professional growth and development.
  • Access to cutting-edge marketing tools and technologies.
  • Collaborative and dynamic work environment.
  • Recognition and reward for outstanding performance.

How to Stand Out

  • Tip: Highlight your experience in building and scaling marketing systems, and be prepared to provide specific examples of your accomplishments.
  • When applying, make sure to include a portfolio or case studies that demonstrate your expertise in growth marketing and partnership-led growth.
  • Be prepared to discuss your understanding of AI tools and how you have leveraged them to drive efficiency and results in your previous roles.
  • Research the company and its technology to demonstrate your interest and knowledge of the industry.
  • Consider negotiating your salary based on your experience and qualifications, and be prepared to discuss your expectations.
  • Be cautious of companies that prioritize short-term gains over long-term growth and sustainability.

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