Growth Marketing Lead
WFA Digital Insight
The Growth Marketing Lead role at Gaia Family Inc highlights the increasing demand for professionals skilled in optimizing digital advertising strategies. With the surge in interest towards D2C and B2B marketing, specialists capable of navigating platforms like Google Ads and Meta are invaluable. In the current landscape, paid media roles are expected to grow significantly, making candidates with a strong analytical background and a record of driving member acquisition especially desirable. As you consider applying, be ready to showcase your expertise with data-driven decision-making and multi-channel campaign management, as these skills are in high demand.
Job Description
About the Role
As a Growth Marketing Lead at Gaia Family Inc, you will oversee and enhance our paid marketing strategies for both direct-to-consumer (D2C) and business-to-business (B2B) audiences.Responsibilities
- Lead omni-channel paid marketing planning and media communication.
- Develop and execute targeted outreach campaigns to drive member acquisition.
- Design and implement testing roadmaps including ad creatives, audience segmentation, and bidding strategies.
- Monitor and analyze campaign performance, maintaining dashboards and producing actionable insights.
- Identify partnership opportunities to boost all channels and manage the budget effectively.
- Support content and referral tactics to nurture a growth mindset across products.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field.
- 5-7 years of hands-on experience with paid search and social campaigns.
- Proven track record in optimizing campaigns for performance on Google Ads and Meta Ads.
- Strong analytical skills with proficiency in Excel and data visualization tools.
Nice to Have
- Familiarity with D2C and B2B funnels.
- Experience in managing large, complex budgets and performance reporting.
Benefits
Gaia offers flexible payment options and a supportive work culture focused on achieving successful outcomes for families.How to Stand Out
- Highlight your experience with Google Ads and Meta Ads in your resume.
- Provide specific metrics demonstrating your success in past campaigns during interviews.
- Familiarize yourself with the latest trends in digital marketing to stand out.
- Prepare a portfolio showcasing examples of your campaign optimizations and results.
- Be ready to discuss budget management strategies and your approach to attribution.
This is a remote position listed on WFA Digital, the platform for professionals who work from anywhere. Browse more remote jobs across all categories.