Growth Marketing Lead

## About the Role The role of a Growth Marketing Lead at Luma is pivotal in driving the company's digital marketing efforts, focusing on leveraging paid media channels to achieve business objectives. Day-to-day responsibilities will include developing and executing comprehensive growth marketing strategies, analyzing campaign performance, and identifying areas for improvement. This position is crucial in a team context, as it requires collaboration with cross-functional teams to align marketing strategies with overall business goals. The Growth Marketing Lead will report to the Marketing Director and will be responsible for managing a team of marketing professionals.

The success of Luma's marketing efforts depends significantly on the ability of the Growth Marketing Lead to innovate, experiment, and optimize marketing campaigns continuously. This role matters because it directly impacts the company's ability to reach new customers, increase brand awareness, and drive revenue growth. In the context of remote work, the Growth Marketing Lead must be self-motivated, disciplined, and possess excellent communication skills to effectively manage a remote team and collaborate with other departments.

Luma operates in a competitive market where digital marketing prowess can be a significant differentiator. The company's commitment to using technology and data to inform marketing decisions means that the Growth Marketing Lead will have access to cutting-edge tools and the opportunity to work with a talented team of professionals who are passionate about digital marketing.

## What You Will Do - Develop and execute multi-channel paid media campaigns across platforms like Google Ads, Facebook, and LinkedIn to achieve marketing goals.

• Conduct market research and analyze campaign data to identify trends, opportunities, and challenges.
• Collaborate with the content team to ensure alignment of messaging across all marketing channels.
• Manage and optimize the marketing budget to ensure ROI-positive campaigns.
• Lead A/B testing and experimentation efforts to continually improve campaign performance.
• Work closely with the sales team to develop targeted marketing campaigns that drive conversions.
• Stay up-to-date with the latest paid media trends, technologies, and best practices.
• Manage a team of marketing professionals, providing guidance, feedback, and support to ensure their success.
• Develop and maintain relationships with key stakeholders, including external partners and vendors.
• Participate in strategic planning sessions to contribute marketing insights and recommendations.
• Oversee the creation of marketing reports and dashboards to measure campaign success.

## What We Are Looking For - 5+ years of experience in growth marketing, with a focus on paid media channels.

• Proven track record of successfully managing and optimizing large-scale marketing campaigns.
• Strong understanding of digital marketing principles, including targeting, ad creative, and bidding strategies.
• Experience with marketing automation platforms and CRM systems.
• Excellent analytical and problem-solving skills, with the ability to interpret complex data sets.
• Strong leadership and team management skills, with experience in mentoring and guiding team members.
• Ability to work in a fast-paced environment and adapt to changing priorities.
• Excellent communication and project management skills.
• Experience working with cross-functional teams, including sales, product, and creative.

## Nice to Have - Experience with Agile project management methodologies.

• Knowledge of programming languages such as Python or JavaScript.
• Certification in Google Ads or other paid media platforms.
• Experience with data visualization tools like Tableau or Power BI.
• Knowledge of SEO principles and how they intersect with paid media.

## Benefits and Perks - Competitive salary package.

• Equity options.
• Comprehensive health insurance plan.
• Generous PTO policy.
• Remote work stipend.
• Professional development opportunities.
• Access to the latest marketing tools and technologies.
• Collaborative and dynamic work environment.
• Recognition and reward for outstanding performance.

- tip: Ensure your resume and cover letter are tailored to highlight your experience with paid media channels and growth marketing strategies.

• tip: Be prepared to provide specific examples of successful campaigns you have managed, including metrics on their performance and ROI.
• tip: Show a deep understanding of the latest trends and technologies in paid media and marketing automation.
• tip: Showcase your ability to work independently in a remote setting and collaborate effectively with team members and stakeholders.
• tip: Consider creating a portfolio that demonstrates your marketing expertise, including campaign examples, data analysis, and strategic recommendations.
• tip: During interviews, ask insightful questions about the company's marketing goals, team structure, and how the Growth Marketing Lead role contributes to the overall business strategy.
• tip: Be ready to discuss your experience with data analysis and interpretation, and how you use data to inform marketing decisions.