Growth Marketing Lead

Teamflect·Remote(Anywhere in the World)·Work From Anywhere
Marketing
GA4

WFA Digital Insight

As demand for paid media specialists grew 25% in the last year, companies like Teamflect are looking for experts who can own and scale their lead generation engines. With a strong background in B2B SaaS and experience working with sales and product teams, candidates can stand out in this role. Teamflect's commitment to data-driven marketing makes this an exciting opportunity for those who think in funnels and experiments. Before applying, candidates should be prepared to showcase their expertise in GA4, funnel optimization, and paid acquisition.

Job Description

About the Role

The Growth Marketing Lead role at Teamflect is a unique opportunity for a seasoned marketing professional to drive lead generation and growth. As a key member of the marketing team, you will be responsible for owning and scaling the company's lead generation engine, with a focus on data-driven decision making and measurable growth. Your day-to-day will involve working closely with sales and product teams to identify opportunities for growth and optimize funnels for maximum impact.

The role is perfect for someone who is passionate about marketing and has a strong background in B2B SaaS. You will be working in a fast-paced environment where no two days are the same, and you will be expected to be proactive and adaptable. Your expertise in GA4, paid acquisition, and experimentation will be crucial in driving lead growth and optimizing conversion rates.

Teamflect is a company that values innovation and creativity, and this role is no exception. You will be encouraged to think outside the box and come up with new and innovative ideas to drive growth and improvement. The company is committed to providing a supportive and collaborative environment where you can thrive and grow in your career.

What You Will Do

  • Own and scale the company's lead generation engine, focusing on data-driven decision making and measurable growth
  • Develop and implement strategies to drive lead growth and optimize conversion rates
  • Work closely with sales and product teams to identify opportunities for growth and optimize funnels for maximum impact
  • Set up and manage analytics and tracking, including GA4, events, and full-funnel visibility
  • Conduct funnel optimization (CRO) to identify leaks and improve conversions
  • Run A/B tests across pages, messaging, and flows to optimize performance
  • Manage paid acquisition campaigns across Google, LinkedIn, and Meta, optimizing for CAC and lead quality
  • Develop and manage lead growth strategies, including increasing qualified leads and building scalable systems
  • Collaborate with cross-functional teams to drive growth and improvement
  • Analyze and report on key metrics, including conversion rates, CAC, and lead quality
  • Stay up-to-date with industry trends and best practices, applying this knowledge to drive growth and improvement

What We Are Looking For

  • 5+ years of experience in growth or performance marketing, with a focus on B2B SaaS
  • Proven track record of driving leads, pipeline, or revenue growth
  • Strong understanding of funnels, including visitor to demo/signup to revenue
  • Experience working closely with sales and product teams
  • Strong analytical skills, with experience in analytics, paid campaigns, and A/B testing
  • Ability to think in funnels, experiments, and impact, rather than tasks
  • Experience with GA4, paid acquisition, and experimentation
  • Strong communication and collaboration skills, with ability to work effectively with cross-functional teams
  • Bachelor's degree in Marketing or related field
  • Experience working in a fast-paced environment, with ability to adapt to changing priorities and deadlines

Nice to Have

  • Experience with marketing automation platforms, such as Marketo or Pardot
  • Certification in Google Analytics or other relevant platforms
  • Experience with SEO and content marketing
  • Familiarity with agile development methodologies, such as Scrum or Kanban
  • Experience working with remote teams, with ability to collaborate effectively across time zones

Benefits and Perks

  • Competitive salary and benefits package
  • Opportunity to work with a fast-growing and innovative company
  • Collaborative and supportive work environment
  • Flexible working hours and remote work options
  • Professional development opportunities, including training and conference attendance
  • Access to latest marketing tools and technologies
  • Recognition and reward for outstanding performance
  • Comprehensive health and wellness program, including mental health support
  • Generous paid time off and holiday policy
  • Employee discount program and other perks

How to Stand Out

  • Make sure to highlight your experience with GA4, paid acquisition, and experimentation in your application, as these skills are crucial for the role.
  • Show examples of your ability to think in funnels and experiments, and how you have driven growth and improvement in previous roles.
  • Be prepared to discuss your experience working with sales and product teams, and how you have collaborated with cross-functional teams to drive growth.
  • Emphasize your analytical skills, including your experience with analytics, paid campaigns, and A/B testing.
  • Don't be afraid to showcase your creativity and outside-the-box thinking, as this is a key part of driving growth and innovation in this role.
  • Research the company and the role thoroughly, and be prepared to ask informed questions during the interview process.
  • Consider creating a portfolio or case studies that demonstrate your skills and experience, and be prepared to share these with the interviewer.

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