Growth Marketing Manager, Conversion & Experimentation

About the Role

The successful candidate will have a deep understanding of CRO principles, UX design, and the ability to interpret complex data sets to inform marketing strategies. Experience in managing MarTech stacks and marketing tracking implementations is essential, as is the ability to collaborate effectively with various stakeholders. The role is fully remote, offering the flexibility to work from anywhere in the United States, and comes with a comprehensive benefits package designed to support work-life balance and professional development.

What You Will Do

• Develop and execute comprehensive growth marketing strategies focused on CRO and UX optimization to increase conversion rates and drive revenue growth.
• Conduct thorough analysis of customer journey touchpoints to identify bottlenecks and opportunities for improvement.
• Design, implement, and analyze A/B testing and experimentation plans to validate hypotheses and inform product roadmap decisions.
• Collaborate with cross-functional teams, including product, engineering, and design, to ensure alignment and effective implementation of marketing strategies.
• Manage and optimize the MarTech stack to ensure efficient and effective marketing operations.
• Develop and maintain dashboards and reports to measure campaign performance and provide actionable insights to stakeholders.
• Stay up-to-date with the latest trends and technologies in growth marketing, CRO, and UX to continuously improve marketing strategies.
• Foster a culture of experimentation and data-driven decision-making within the marketing team.
• Manage marketing budgets and ensure ROI-positive marketing investments.

What We Are Looking For

• 5-8 years of experience in Conversion Rate Optimization (CRO), growth marketing, product growth, or performance UX roles.
• Proven track record of increasing conversion rates through experimentation and UX optimizations.
• Hands-on experience managing MarTech stacks and marketing tracking implementations.
• Experience collaborating with marketing, product, engineering, analytics, and lifecycle teams.
• Strong analytical and problem-solving skills, with the ability to interpret complex data sets.
• Experience working in fintech, financial services, or regulated industries is preferred.
• Strong communication and project management skills.

Nice to Have

• Experience with agile development methodologies and version control systems.
• Certification in marketing analytics or a related field.
• Experience with cloud-based marketing automation platforms.

Benefits and Perks

• Medical, dental, vision, and HSA match.
• Paid life insurance, AD&D, and disability benefits.
• Traditional 401k with company match.
• Unlimited PTO.
• Paid company holidays and pop-up bonus holidays.
• Professional development stipends.
• Mental health resources.
• 1:1 financial planners.
• Fertility healthcare.
• 100% paid parental and caregiving leave, plus cleaning service and meals during your leave.
• Flexible WFH, both remote and in-office opportunities.
• Fully stocked kitchen, catered lunches, and occasional in-office happy hours.
• Employee resource groups.

• Highlight your CRO experience: Emphasize your achievements in conversion rate optimization and how you've applied data-driven insights to improve marketing strategies.
• Prepare to talk about your UX skills: Be ready to discuss your understanding of user experience principles and how you've applied them to enhance customer journeys.
• Showcase your MarTech expertise: Demonstrate your hands-on experience with marketing technology stacks and tracking implementations.
• Emphasize collaboration skills: Highlight your ability to work effectively with cross-functional teams, including product, engineering, and design.
• Be prepared to ask about company culture: Show your interest in the company's mission and values, and ask about the work environment and opportunities for growth and development.
• Tailor your resume and cover letter: Customize your application materials to align with the job requirements and highlight your relevant experience and skills.
• Practice your storytelling: Be prepared to tell stories about your professional experiences and the impact you've made in your previous roles.