Growth Marketing Manager (CRO & Ecommerce Optimization)

About the Role

As a key member of the marketing team, the Growth Marketing Manager will be responsible for analyzing market trends, competitor activity, and customer behavior to identify opportunities for growth. This will involve leveraging a range of digital marketing tools and technologies to optimize the customer experience across all touchpoints. The role also entails collaborating with the product development team to ensure that marketing insights are integrated into the product roadmap, thereby enhancing the company's competitive edge.

Given the remote nature of this role, the ideal candidate must be self-motivated, disciplined, and have excellent time management skills. They should also be comfortable with the use of digital communication tools and project management software, ensuring seamless collaboration with the global team.

What You Will Do

• Develop and execute comprehensive digital marketing strategies to drive ecommerce growth and improve conversion rates.
• Conduct thorough market research and competitor analysis to identify trends, opportunities, and challenges.
• Design, implement, and analyze A/B testing and other experiments to optimize website elements and marketing campaigns.
• Collaborate with the product team to integrate marketing insights into product development.
• Manage and optimize the company's social media presence across all relevant platforms.
• Create and distribute valuable, relevant, and consistent content to attract and retain a clearly defined audience.
• Measure and report performance of all digital marketing campaigns, assessing against goals (ROI and KPIs).
• Stay up-to-date with the latest trends and best practices in digital marketing, CRO, and ecommerce optimization.
• Manage and optimize the email marketing strategy, including content creation and list growth.
• Develop and maintain a deep understanding of the customer journey, identifying areas for improvement and implementing solutions.

What We Are Looking For

• At least 3 years of experience in a digital marketing role, with a focus on ecommerce and CRO.
• Proven track record of success in developing and implementing digital marketing strategies that drive business growth.
• Strong understanding of digital marketing principles, including SEO, PPC, email marketing, and social media marketing.
• Experience with A/B testing tools and other optimization technologies.
• Excellent analytical and problem-solving skills, with the ability to interpret complex data sets.
• Strong communication and project management skills, with experience in working with cross-functional teams.
• Experience with ecommerce platforms and digital marketing tools.
• Bachelor's degree in Marketing, Business, or a related field.

Nice to Have

• Experience with Google Analytics and other web analytics tools.
• Knowledge of HTML, CSS, and JavaScript.
• Certification in Google Ads or other digital marketing platforms.
• Experience with content management systems.
• Familiarity with project management tools such as Asana, Trello, or Jira.

Benefits and Perks

• Competitive salary package.
• Opportunity to work with a dynamic and growing company.
• Comprehensive health insurance plan.
• Generous PTO policy, including paid holidays.
• Remote work stipend to support home office setup and productivity.
• Professional development opportunities, including training and conference sponsorships.
• Access to the latest digital marketing tools and technologies.
• Collaborative and supportive work environment with a global team.

• When applying, make sure your resume and cover letter are tailored to the role, highlighting specific experiences in ecommerce optimization and CRO.
• Be prepared to provide examples of successful campaigns you've managed, including metrics on their performance and the strategies used.
• Familiarize yourself with the company's products and services, and be ready to discuss how your skills can contribute to their growth.
• Showcase your ability to work independently in a remote setting and your experience with digital communication tools.
• Consider including a portfolio or links to your previous work, especially if it demonstrates your expertise in digital marketing and ecommerce optimization.
• Prepare thoughtful questions for the interviewer, such as the company's approach to digital marketing, the team's structure, and opportunities for professional development.
• Be clear about your expectations for remote work arrangements and ensure they align with the company's policies.