Growth Marketing Manager
WFA Digital Insight
As the demand for digital marketing specialists continues to surge, with a notable 25% increase in remote job postings over the past year, professionals with expertise in growth marketing are in high demand. ESM Insite, a tech-enabled risk management firm, is seeking a Growth Marketing Manager to spearhead its demand generation efforts. With the company poised for significant growth, this role offers a unique opportunity to make a measurable impact. Candidates should be well-versed in paid media, lifecycle marketing, and data-driven decision making, and be prepared to innovate and experiment in a fast-paced environment.
Job Description
About the Role
The Growth Marketing Manager position at ESM Insite is a pivotal role designed to drive demand generation, pipeline growth, and revenue acceleration across the full customer lifecycle. This role is ideal for a hands-on, strategic thinker who enjoys building scalable systems from the ground up and is comfortable working in a dynamic, growth-oriented environment. The successful candidate will work closely with the CEO and cross-functional partners across Service, Sales, Customer Success, and Operations to design and execute growth programs that directly impact revenue.As a key member of the marketing team, the Growth Marketing Manager will be responsible for owning growth across the full funnel, including acquisition, activation, engagement, retention, and revenue. This involves designing, executing, and analyzing experiments across paid, organic, lifecycle, and emerging channels to drive pipeline and revenue growth. The role blends strategy, execution, experimentation, and analytics, requiring a professional who is both creative and data-driven.
The company is in a high-growth phase, acting like a startup despite being a seasoned firm. This presents a unique opportunity for the right candidate to make a significant impact on the company's go-to-market engine and contribute to its continued success.
What You Will Do
- Own growth across the full customer lifecycle, from acquisition to revenue
- Design, execute, and analyze experiments across multiple marketing channels
- Manage and optimize paid acquisition channels such as Google Ads, LinkedIn, Meta, and affiliate partnerships
- Partner with Service and Customer Success to improve onboarding, activation, and conversion rates throughout the customer journey
- Build and optimize lifecycle programs across email, in-app messaging, onboarding, and reactivation campaigns
- Define, track, and report on core growth metrics including CAC, LTV, pipeline contribution, churn, ARPU, and conversion rates
- Develop dashboards, attribution models, and forecasting frameworks to support executive-level decision making
- Leverage AI tools and automation to accelerate experimentation, scale output, and improve marketing efficiency
- Support the development of high-quality content including computer-based trainings, case studies, website content, and other marketing assets
- Organize and map ESM’s compliance content library within the INSITE SaaS platform to align with the AI Agent
What We Are Looking For
- 5-7+ years of experience in growth marketing, demand generation, or performance marketing within a B2B SaaS environment
- Demonstrated success driving pipeline and revenue growth through data-driven marketing initiatives
- Strong experimentation mindset with experience designing and analyzing tests across multiple channels
- Hands-on experience with lifecycle marketing, funnel optimization, and content-driven growth programs
- Strong analytical instincts and comfort working with data to inform marketing decisions
- Experience working with Google Ads and other paid media channels
- Excellent communication and project management skills
- Ability to work in a fast-paced, dynamic environment and adapt to changing priorities
Nice to Have
- Experience with AI tools and marketing automation platforms
- Knowledge of content management systems and experience with content organization and mapping
- Familiarity with SaaS platforms and B2B marketing
- Experience working in a remote or distributed team environment
- Certification in Google Ads or other relevant marketing certifications
Benefits and Perks
- The opportunity to work with a seasoned company that acts like a startup
- High-growth environment with significant opportunities for professional development
- Collaborative and dynamic team environment
- Flexible remote work arrangements
- Access to the latest marketing tools and technologies
- Professional development opportunities including training and certifications
- Competitive compensation package
- Comprehensive health benefits
- Generous PTO policy
- Remote work stipend and equipment allowance
How to Stand Out
- To stand out, emphasize your experience with Google Ads and other paid media channels, as well as your ability to analyze data and inform marketing decisions.
- Showcase your experimentation mindset by sharing examples of successful tests you've designed and analyzed in previous roles.
- Highlight your ability to work independently and as part of a distributed team, and be prepared to discuss your experience with remote collaboration tools.
- Prepare to discuss your experience with lifecycle marketing and funnel optimization, and be ready to provide examples of successful campaigns you've led.
- Consider sharing your portfolio or examples of your work, especially if you have experience with content development or marketing automation.
- Be prepared to negotiate your salary based on your experience and the market rate for similar roles.
- Research the company culture and values, and be ready to discuss how you align with them and can contribute to the team's success.
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