Growth Marketing Manager

InfStonesInfStones·Remote(Texas)
Marketing
Google AdsGoogle Analytics

WFA Digital Insight

As the demand for skilled growth marketers continues to rise, InfStones is seeking a talented professional to lead their digital marketing efforts. With the growth of Web3 innovation, companies are looking for experts who can leverage Google Ads and Analytics to drive user engagement. InfStones, a leading blockchain infrastructure provider, is at the forefront of this movement. With over 20,000 nodes supported on 80 blockchains, they're looking for a Growth Marketing Manager to scale their online presence. Before applying, candidates should be aware of the company's commitment to Web3 innovation and the need for a strong understanding of performance marketing and data analytics.

Job Description

About the Role

The Growth Marketing Manager will play a key role in driving user growth, engagement, and conversion across InfStones' social media platforms. This is a high-visibility, high-impact role that requires collaboration with cross-functional teams, including Product, Business, and Sales. The ideal candidate will have a strong understanding of performance marketing, data analytics, and the ability to work in a fast-paced environment. As a Growth Marketing Manager at InfStones, you will be responsible for developing and executing digital marketing campaigns that drive user acquisition and retention. You will work closely with the product team to stay up-to-date on the latest developments and ensure that marketing efforts are aligned with business objectives. InfStones is a leader in the blockchain infrastructure space, providing a rugged, powerful node management platform and easy-to-use API for developers. With a strong focus on Web3 innovation, the company is committed to developing the next evolution of a better world through limitless innovation.

What You Will Do

  • Drive user growth, engagement, and conversion across social media platforms (Twitter, Discord, Telegram)
  • Monitor social media platforms for the latest industry trends and developments
  • Track user interests and feedback to generate demand
  • Produce highly-engaging, performance-driven social media content
  • Recruit and manage relationships with KOLs and influencers to drive user engagement and conversion
  • Plan and coordinate Web3 marketing campaigns, including reward-based, KOL, and partner co-marketing campaigns
  • Foster an engaging and positive environment across online communities
  • Moderate discourse in the community, ensuring smooth daily interactions
  • Provide customer support, ensuring effective handling of community queries and issues

What We Are Looking For

  • 3+ years of growth marketing experience with a Web3/blockchain company (startup environment preferred)
  • Hands-on experience with digital channels, especially mobile and social media
  • Successful track record of scaling user growth on platforms such as Twitter, Discord, and Telegram
  • Ability to resolve user inquiries and disputes tactfully and effectively
  • Familiarity with performance marketing and data analytics, including digital marketing tools such as SEO/SEM, Google Analytics, and Google Ads
  • Strong project management, communication, and collaboration skills
  • Ability to work effectively across global teams in different time zones

Nice to Have

  • Experience with blockchain infrastructure and Web3 innovation
  • Knowledge of node management platforms and APIs
  • Familiarity with online community management and customer support
  • Experience with reward-based, KOL, and partner co-marketing campaigns

Benefits and Perks

  • Medical, vision, dental, short-term, and long-term disability insurance
  • 401(k) plan with company matching
  • FSA and other benefits
  • Flexible paid time off, sick days, and holidays
  • Opportunity to work with a leading blockchain infrastructure provider
  • Collaborative and dynamic work environment
  • Professional development and growth opportunities

How to Stand Out

  • Make sure to include your experience with Google Ads and Google Analytics in your resume and cover letter.
  • Showcase your ability to work in a fast-paced environment and collaborate with cross-functional teams.
  • Highlight your understanding of performance marketing and data analytics, and how you've used these skills to drive user growth and engagement.
  • Be prepared to discuss your experience with blockchain infrastructure and Web3 innovation, and how you can apply this knowledge to drive InfStones' marketing efforts.
  • When interviewing, be sure to ask about the company culture and values, and how they impact the way the marketing team works.
  • Be prepared to provide examples of your previous work, including social media campaigns and community management experience.
  • Research the company and the role beforehand, and come prepared with thoughtful questions to ask the interviewer.

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