Growth Marketing Manager

iwoca·Remote(London, England, United Kingdom)
Marketing

WFA Digital Insight

The demand for skilled growth marketers has skyrocketed, with a 25% increase in job postings over the past year. As companies like iwoca expand their digital footprint, professionals with expertise in paid media and marketing tech are in high demand. With the shift to remote work, companies are looking for marketers who can drive growth through innovative digital strategies. Candidates with experience in data-driven marketing and a passion for staying ahead of the curve will thrive in this role. Before applying, consider how your skills align with iwoca's mission and be prepared to discuss your approach to driving business growth through digital marketing.

Job Description

About the Role

The Growth Marketing Manager position at iwoca is a critical role that will drive the company's digital marketing strategy forward. As a key member of the marketing team, you will be responsible for developing and executing multi-channel campaigns that deliver customer acquisition and revenue growth. Your day-to-day will involve analyzing campaign performance, identifying areas for improvement, and collaborating with cross-functional teams to optimize marketing efforts.

The marketing team at iwoca is a dynamic and fast-paced environment, and this role will require someone who is comfortable working in a remote setting and can effectively communicate with team members across different time zones. You will report to the Head of Marketing and will be expected to provide regular updates on campaign performance and progress towards marketing goals.

As a growth marketing manager, you will have the opportunity to make a significant impact on the company's growth trajectory. Your expertise in paid media and marketing tech will be essential in driving customer engagement and conversion. You will be working closely with the product and sales teams to ensure that marketing efforts are aligned with business objectives and that customer needs are being met.

What You Will Do

  • Develop and execute comprehensive digital marketing strategies across paid social, search, and display channels
  • Analyze campaign performance using data and analytics tools, and identify areas for improvement
  • Collaborate with cross-functional teams, including product, sales, and creative, to ensure alignment and maximize marketing impact
  • Manage and optimize marketing budgets to achieve ROI targets and drive revenue growth
  • Stay up-to-date with the latest trends and technologies in digital marketing, and apply this knowledge to drive innovation and growth
  • Lead A/B testing and experimentation to drive continuous improvement in marketing campaigns
  • Develop and maintain relationships with external partners and vendors, including media agencies and marketing tech providers
  • Provide regular reporting and insights to stakeholders on campaign performance and progress towards marketing goals
  • Identify and capitalize on new marketing opportunities, including emerging channels and technologies

What We Are Looking For

  • 5+ years of experience in digital marketing, with a focus on paid media and growth marketing
  • Proven track record of driving revenue growth and customer acquisition through digital marketing campaigns
  • Strong analytical and problem-solving skills, with experience using data and analytics tools to inform marketing decisions
  • Experience with marketing automation and CRM systems, including Marketo and Salesforce
  • Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams
  • Experience with A/B testing and experimentation, and a strong understanding of statistical analysis and hypothesis testing
  • Strong knowledge of the latest trends and technologies in digital marketing, including paid social, search, and display
  • Experience managing and optimizing marketing budgets to achieve ROI targets

Nice to Have

  • Experience with agile project management methodologies, including Scrum and Kanban
  • Knowledge of programming languages, including Python and JavaScript
  • Experience with data visualization tools, including Tableau and Power BI
  • Certification in digital marketing, including Google Analytics and Facebook Blueprint

Benefits and Perks

  • Competitive salary and bonus structure
  • Comprehensive health and wellness benefits, including medical, dental, and vision
  • Generous paid time off and holiday policy
  • Remote work stipend and flexible working arrangements
  • Opportunities for professional development and growth, including training and education programs
  • Access to the latest marketing tools and technologies, including marketing automation and CRM systems
  • Collaborative and dynamic work environment with a team of experienced marketing professionals

How to Stand Out

  • To stand out in your application, be sure to include specific examples of successful digital marketing campaigns you've led, including metrics and results.
  • When preparing for your interview, review the company's website and social media channels to get a sense of their brand voice and marketing strategy.
  • Be prepared to discuss your experience with data-driven marketing and how you've used analytics tools to inform campaign decisions.
  • Consider including a portfolio or case studies of your work in your application, to provide a visual representation of your skills and experience.
  • Don't be afraid to ask questions during the interview process, including about the company culture and team dynamic.
  • When discussing salary, be sure to highlight your relevant experience and qualifications, and be prepared to negotiate based on industry standards.
  • Pay attention to red flags during the interview process, including a lack of transparency about company goals or expectations, or a unclear reporting structure.

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