Growth Marketing Manager, North America & United Kingdom

About the Role

The role is part of a dynamic team that values data-driven decision-making and continuous improvement. The Growth Marketing Manager will work closely with cross-functional teams to align marketing strategies with business objectives, ensuring that all marketing efforts contribute to the company's overall growth and success. Given the fast-paced and ever-changing nature of the digital marketing landscape, the ability to adapt quickly, think critically, and solve problems independently is essential.

What You Will Do

• Develop and execute comprehensive paid media strategies across Google Ads, Meta Ads, and other relevant platforms to reach target audiences in North America and the UK.
• Manage and optimize campaign budgets to ensure maximum ROI, conducting regular analyses to identify areas for improvement.
• Create and implement A/B testing plans to continually enhance campaign performance and conversion rates.
• Design, launch, and monitor advertising campaigns, ensuring all campaigns are appropriately targeted and aligned with the company's marketing goals.
• Work closely with the sales team to understand sales qualified leads and develop marketing strategies that drive high-quality leads.
• Collaborate with the marketing team to ensure consistency in messaging and branding across all marketing channels.
• Utilize data and analytics tools to track campaign performance, providing regular reports and insights to stakeholders.
• Stay up-to-date with the latest trends and developments in digital marketing, applying this knowledge to improve campaign strategies and outcomes.
• Manage and maintain marketing automation tools, such as Marketo, and CRM systems like Salesforce, to streamline marketing processes and enhance customer engagement.

What We Are Looking For

• Strong expertise in SEM (Google Ads) and social media advertising (Meta Ads, LinkedIn, Facebook Ads).
• Minimum of 2 years of hands-on experience in managing online campaigns, with a focus on paid media.
• Data-focused mindset with strong analytical skills, able to interpret campaign data to inform future marketing strategies.
• Attention to detail, ensuring all campaigns are launched without errors and are continuously monitored for performance.
• Ability to work autonomously, making decisions based on data analysis and marketing insights.
• Excellent written communication skills, with the ability to craft clear, concise reports and campaign proposals.
• Experience with marketing automation tools (Marketo) and CRM systems (Salesforce) is highly desirable.
• Familiarity with B2B SaaS marketing is a plus, though not required.

Nice to Have

• Experience in managing campaigns across multiple regions, particularly in North America and the UK.
• Knowledge of additional marketing tools and platforms beyond Google Ads and Meta Ads.
• Certification in Google Ads or other relevant marketing certifications.
• Experience in team leadership or mentoring, though the role is primarily individual contributor-focused.

Benefits and Perks

• Comprehensive health insurance, starting from the first day of employment.
• RRSP contribution matching to support long-term financial planning.
• Generous parental leave policy, acknowledging the importance of family.
• Professional development opportunities, including access to our own learning platform.
• Unlimited days of annual PTO, recognizing the need for work-life balance.
• 5 days of sick leave, ensuring you can care for yourself when needed.
• Holiday time in accordance with the Ontario Holiday Calendar, for those moments to relax and recharge.

• Tailor your resume and cover letter to highlight your experience with Google Ads, Meta Ads, and other relevant marketing tools, ensuring your application stands out.
• Prepare examples of successful campaigns you've managed, focusing on the challenges, strategies, and outcomes to demonstrate your expertise.
• Familiarize yourself with the company's products and services, showing your interest in the role and the company's mission.
• Practice discussing data and analytics, as the ability to interpret and apply data insights is crucial for this position.
• Be ready to talk about your experience working in fast-paced environments, highlighting your ability to adapt to change and manage multiple tasks simultaneously.
• Research the market to understand the current landscape of digital marketing in North America and the UK, demonstrating your commitment to staying up-to-date in the field.
• Prepare thoughtful questions about the role, the team, and the company's approach to digital marketing, showing your engagement and interest in the position.