Growth Marketing Manager, PLG

## About the Role The Growth Marketing Manager, PLG, is a pivotal role at Semgrep, focused on developing and executing marketing strategies that drive product-led growth. This involves a deep understanding of the customer journey, identifying key touchpoints, and leveraging digital channels to enhance user experience and conversion rates. The role is integral to the marketing team, working closely with cross-functional teams such as product and sales to align marketing efforts with overall business objectives.

Day-to-day, the Growth Marketing Manager will be responsible for analyzing market trends, competitor activity, and customer feedback to inform marketing strategies. This role requires a strong analytical mindset, the ability to interpret complex data sets, and the creativity to design innovative marketing campaigns. Given the remote nature of the position, the ability to work independently and manage virtual teams and stakeholders is essential.

The marketing team at Semgrep is known for its collaborative and dynamic environment, with a culture that encourages experimentation, learning from failure, and continuous improvement. As a Growth Marketing Manager, you will be expected to embody these values, fostering a culture of innovation and excellence within the team.

## What You Will Do - Develop and execute comprehensive marketing strategies to drive product-led growth, leveraging digital channels and data-driven insights.

• Conduct market research and competitor analysis to identify opportunities for growth and improvement.
• Collaborate with the product team to develop and launch new features and products, ensuring marketing alignment and support.
• Design, implement, and measure the success of marketing campaigns across various channels, including social media, email, and content marketing.
• Analyze customer feedback and market trends to inform product development and marketing strategies.
• Manage and optimize the marketing budget to ensure efficient use of resources and maximum ROI.
• Lead and collaborate with cross-functional teams, including sales, product, and customer success, to align marketing efforts with business objectives.
• Stay up-to-date with the latest marketing trends, technologies, and best practices, applying this knowledge to continuously improve marketing strategies and campaigns.
• Build and maintain relationships with key stakeholders, including customers, partners, and industry leaders.
• Identify and mitigate risks associated with marketing campaigns and strategies, ensuring compliance with regulatory requirements.

## What We Are Looking For - 5+ years of experience in marketing, preferably in a growth marketing or product-led growth role.

• Proven track record of developing and executing successful marketing strategies that drive growth and conversion.
• Strong analytical and problem-solving skills, with the ability to interpret complex data sets and make data-driven decisions.
• Experience with digital marketing channels, including social media, email, and content marketing.
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
• Strong understanding of customer journey mapping and user experience principles.
• Experience with marketing automation tools and technologies.
• Ability to work in a fast-paced, dynamic environment, with a willingness to adapt to changing priorities and deadlines.

## Nice to Have - Experience with PLG marketing strategies and tactics.

• Knowledge of coding languages, such as Python or JavaScript.
• Experience with data visualization tools, such as Tableau or Power BI.
• Certification in marketing or a related field, such as Google Analytics or HubSpot.

## Benefits and Perks - Competitive salary and equity package.

• Comprehensive health, dental, and vision insurance.
• Generous PTO and holiday policy.
• Flexible working hours and remote work options.
• Professional development opportunities, including training and conference sponsorships.
• Access to the latest marketing tools and technologies.
• Collaborative and dynamic work environment with a team of experienced professionals.

- Be prepared to talk about specific marketing campaigns you've led and the results you've achieved, highlighting your ability to drive growth and conversion.

• Showcase your understanding of PLG marketing strategies and how you've applied them in previous roles, emphasizing your knowledge of customer journey mapping and user experience principles.
• Demonstrate your Analytical skills by walking through how you've used data to inform marketing decisions and measure campaign success.
• Highlight your ability to work remotely and manage virtual teams, including any experience with remote collaboration tools and technologies.
• Prepare thoughtful questions about the company's approach to product-led growth, the marketing team's structure, and the role's responsibilities and expectations.
• Be ready to discuss your experience with marketing automation tools and how you've used them to optimize campaign performance and efficiency.
• Show enthusiasm for the industry and the company, demonstrating your passion for marketing and your willingness to learn and grow with the team.