Growth Marketing Manager, Scaled Success

## About the Role The Growth Marketing Manager, Scaled Success, will play a pivotal role in defining and implementing Figma's approach to supporting and growing high-value, self-serve, and previously sales-owned customers. This involves designing a comprehensive strategy that integrates product, lifecycle, support, and human touch elements across the customer journey. The successful candidate will work closely with various teams, including Growth Product, Billing, and Sales-assist, to drive expansion and improve customer experiences.

Figma's mission is to make design accessible to all, and this role is crucial in achieving that goal by ensuring that customers receive the right level of support and guidance throughout their journey. The ideal candidate will have a deep understanding of growth marketing principles, excellent analytical skills, and the ability to lead cross-functional teams.

The role is full-time and can be held remotely in the United States or from one of Figma's US hubs, offering flexibility and the opportunity to work with a distributed team.

## What You Will Do - Define and build Figma's scaled success approach for self-serve and unmanaged customers.

• Design how product, lifecycle, support, and human touch work together across the customer journey.
• Partner with Growth Product and Billing to improve self-serve experiences and drive expansion.
• Run experiments across digital and human-touch channels to understand what drives impact.
• Identify key growth levers (e.g., seat expansion, upgrades, add-ons) and turn them into scalable programs.
• Drive alignment across Marketing, Product, Support, Sales-assist teams, Enterprise Customer Experience, and Data Science.
• Develop and maintain a deep understanding of customer needs and preferences.
• Collaborate with the data science team to analyze customer data and inform growth strategies.
• Stay up-to-date with industry trends and best practices in growth marketing.

## What We Are Looking For - 8+ years of experience in growth, lifecycle, monetization, or scaled customer success roles.

• Proven track record of building strategy and systems from scratch in a high-growth environment.
• Strong cross-functional leadership and ability to influence without authority.
• Deep analytical rigor, including experimentation and measurement.
• Clear communication and executive presence.
• Experience working in a remote or distributed team environment.
• Strong understanding of digital marketing channels and growth hacking techniques.
• Familiarity with design and product development principles.

## Nice to Have - Experience working across self-serve and sales-assisted segments.

• Experience using AI or automation to scale programs.
• Hands-on experience optimizing billing or monetization flows with Product.
• Knowledge of design tools and technologies.

## Benefits and Perks - Competitive salary and equity package.

• Opportunity to work with a pioneering company in the design and collaboration space.
• Flexible, remote work arrangement.
• Comprehensive health insurance.
• Generous paid time off policy.
• Professional development opportunities.
• Access to the latest design and collaboration tools.

- Ensure your resume and cover letter are tailored to highlight your experience in growth marketing and scaled success strategies.

• Develop a strong understanding of Figma's products and mission to demonstrate your passion for the role.
• Prepare examples of successful growth initiatives you've led in the past, focusing on metrics and outcomes.
• Be ready to discuss your approach to cross-functional team leadership and how you drive alignment across different departments.
• Consider creating a portfolio or case studies that showcase your skills in growth marketing and customer success.
• Research the current market trends and be prepared to discuss how you stay updated with the latest in growth marketing and digital skills.