Growth Marketing Manager
WFA Digital Insight
The demand for skilled growth marketing professionals has surged, with a 25% increase in job postings over the last year. As companies like Twilio continue to innovate, they require experts who can craft personalized customer experiences. With the rise of remote work, professionals can now contribute to global teams from anywhere. Twilio stands out for its commitment to remote-first work and diversity. Before applying, candidates should understand the importance of data-driven decision-making and AI in marketing. A strong background in Salesforce, Excel, and campaign optimization is crucial.
Job Description
About the Role
As a Growth Marketing Manager at Twilio, you will play a pivotal role in driving revenue growth through innovative, data-led, and AI-driven onboarding and activation campaigns. This role is crucial in a company that empowers millions of developers worldwide to craft personalized customer experiences. You will work closely with the Marketing, Operations, and Analytics teams to execute and optimize programs across multiple channels, including email, in-app, and more.
Twilio's dedication to remote-first work and its strong culture of connection and global inclusion mean that you will be part of a vibrant team with diverse experiences, making a global impact each day. Your work will focus on leveraging customer insights to inform lifecycle transitions, running experiments, and creating a seamless experience that fuels customer activation and revenue growth.
What You Will Do
- Lead and optimize onboarding and activation marketing programs that drive account expansion and reinforce the Twilio brand.
- Design and execute AI-driven, data-informed campaigns that customize engagement across the customer lifecycle.
- Coordinate and execute omnichannel campaigns, including email, website, Twilio Console, SMS, and in-app channels.
- Collaborate with campaign managers to ensure proper alignment and cross-promotion within automated nurtures and broader growth initiatives.
- Study and activate high-impact lifecycle moments to surface relevant upsell and promotional opportunities.
- Analyze customer responses and sentiment to uncover insights and inform messaging, timing, and channel experiments.
- Design and run experiments to test and refine onboarding and activation strategies.
- Collaborate with Analytics to build data-driven programs using Twilio Segment and other tools.
- Continuously evaluate performance and use insights to optimize strategy and maximize expansion outcomes.
What We Are Looking For
- 5+ years of experience in growth marketing, with a focus on onboarding, cross-sell, upsell, and program management in a SaaS environment.
- Comfortable using AI for execution across the campaign production process.
- Hands-on experience with Marketing Automation tools is essential; familiarity with Twilio Segment or reverse ETL platforms is a plus.
- Proven ability to design and execute omnichannel campaigns triggered by customer behavior and data signals.
- Deep understanding of the customer lifecycle and how to surface relevant expansion opportunities.
- Strong analytical and problem-solving skills, with the ability to interpret complex data sets.
- Excellent communication and project management skills, with the ability to work effectively in a remote team environment.
Nice to Have
- Experience with Salesforce and Excel for data analysis and campaign optimization.
- Knowledge of AI-driven marketing tools and technologies.
- Familiarity with agile project management methodologies.
- Certification in marketing automation or a related field.
Benefits and Perks
- Competitive salary and benefits package.
- Opportunity to work with a global, remote-first company.
- Access to the latest marketing tools and technologies.
- Professional development opportunities, including training and conference attendance.
- Flexible working hours and a remote work stipend.
- Comprehensive health insurance and retirement plan.
- Generous paid time off and holiday policy.
How to Stand Out
- To stand out in your application, make sure to highlight specific examples of data-driven marketing campaigns you have led and their impact on revenue growth.
- Familiarize yourself with Twilio's products and services, and be ready to discuss how you can leverage them to drive customer activation and expansion.
- Prepare to talk about your experience with AI-driven marketing tools and how you have used them to optimize campaign performance.
- Showcase your analytical skills by walking the interviewer through your process for analyzing customer data and developing targeted marketing strategies.
- Be prepared to discuss your experience working in a remote team environment and how you stay connected and productive.
- Consider creating a portfolio that demonstrates your marketing automation skills and campaign optimization expertise.
- Don't hesitate to ask about the company culture, opportunities for growth, and what a typical day looks like in this role during the interview.
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