Growth Marketing Specialist - Cal AI

About the Role

The role of a Growth Marketing Specialist at MyFitnessPal is not only about executing campaigns but also about contributing to the company's broader growth strategy. You will be part of a dynamic team that values innovation, data-driven decision-making, and collaboration. Your ability to thrive in a fast-paced environment, manage multiple projects simultaneously, and escalate risks when necessary will be crucial to your success.

MyFitnessPal is committed to fostering a culture that values kindness, care, and empathy. As a Growth Marketing Specialist, you will be expected to embody these values and support teammates and members across the organization.

What You Will Do

• Execute paid advertising campaigns across major digital platforms, including Meta, TikTok, Google, Snapchat, and emerging channels.
• Proactively identify and recommend acquisition improvements and channel optimizations based on performance analysis.
• Contribute to retention and engagement initiatives through channel execution and lifecycle insights.
• Identify growth experiments, conversion opportunities, and user acquisition improvements in partnership with product and analytics teams.
• Analyze campaign performance, including CAC, ROAS, payback periods, creative performance, funnel conversion, and retention metrics.
• Collaborate with creative, influencer, product, and analytics teams to turn insights into growth actions.
• Build and maintain testing frameworks for paid ads, creative, landing pages, and offers.
• Support a high-velocity growth culture through structured experimentation, clear reporting, and disciplined execution.
• Manage multiple projects simultaneously, making informed trade-offs and escalating risks to your manager as needed.

What We Are Looking For

• 2-4 years of experience in growth, paid acquisition, performance marketing, or consumer app marketing.
• Hands-on experience running paid advertising campaigns profitably for a consumer mobile app, subscription app, health/wellness app, or similar product.
• Working knowledge of Apple Search Ads, Meta, and TikTok; experience with Snapchat or Google is a plus.
• Solid understanding of CAC, LTV, ROAS, payback period, and core subscription app economics.
• Experience supporting creative testing and collaborating with UGC creators, influencers, or creative strategists.
• Analytical mindset with comfort working in dashboards, attribution tools, and performance data.
• Experience with mobile attribution platforms such as AppsFlyer, Adjust, Singular, Branch, or similar.
• Clear communicator who can craft data-backed recommendations and tailor messaging to different audiences.

Nice to Have

• Experience scaling an app in the Health & Fitness, wellness, nutrition, AI, consumer subscription, or mobile utility category.
• Exposure to influencer marketing, affiliate programs, creator whitelisting, Spark Ads, or organic social strategy.
• Familiarity with web-to-app funnels, subscription monetization, onboarding optimization, or paywall testing.
• Growing network of growth partners, creators, or marketing technology vendors.

Benefits and Perks

• Competitive salary range (estimated $70,000 - $90,000).
• Comprehensive and inclusive employee benefits package.
• Opportunity to work with a leading health and wellness company.
• Collaborative and dynamic work environment.
• Professional development opportunities.
• Flexible remote work arrangements.
• Access to the latest marketing tools and technologies.
• Recognition and reward for outstanding performance.

• Tip: Ensure you have hands-on experience with mobile attribution platforms like AppsFlyer and Adjust to stand out in your application.
• To succeed in this role, focus on developing a strong analytical mindset and comfort working with performance data and attribution tools.
• When applying, highlight your experience in paid advertising campaigns and user acquisition strategies.
• Be prepared to discuss your understanding of key metrics such as CAC, LTV, and ROAS, and how you have applied them in previous roles.
• Showcase your ability to collaborate with cross-functional teams, including creative, product, and analytics, to drive growth initiatives.
• Consider building a portfolio that demonstrates your success in growth marketing, including campaign performance data and case studies.
• During the interview process, ask about the company's approach to growth marketing and how the role contributes to the overall business strategy.