Growth Specialist (Build our in-house growth engine)
WFA Digital Insight
As the demand for paid media specialists continues to rise, with a 23% increase in job postings over the past year, TheFamilyGroup's Growth Specialist role stands out for its unique blend of hands-on performance marketing and entrepreneurial spirit. With the ability to build and own the in-house growth engine from scratch, this role offers a rare opportunity for autonomy and direct impact. Candidates should be prepared to showcase their expertise in Google Ads, Meta Ads, and TikTok Ads, as well as their ability to think creatively and drive results in a fast-paced environment. Before applying, consider the importance of a structured approach to testing and optimization, as well as the need for strong analytical skills to drive data-driven decision making.
Job Description
About the Role
The Growth Specialist role at TheFamilyGroup is a unique opportunity to build and own the in-house growth engine from scratch, driving performance marketing across multiple brands. As a key member of the team, you will have direct access to the founders and play a crucial role in shaping the company's growth strategy. With a focus on autonomy and entrepreneurship, this role is ideal for someone who wants to make a real impact and leave a lasting legacy.TheFamilyGroup is a house of brands for families, with a strong presence in the European market and a clear ambition to become the leading company behind Europe's most loved kids and family brands. With double-digit million revenue and a history of strong growth, the company is now looking to take its performance marketing to the next level, and that's where you come in.
As a Growth Specialist, you will be working closely with the brand teams to develop high-performing ad creatives, setting up and improving tracking and attribution, and analyzing performance data to drive insights and action. You will be responsible for building a structured testing framework for creatives, hooks, and audiences, and for scaling winning campaigns to drive growth and improve customer acquisition costs.
What You Will Do
- Own and run performance marketing across multiple brands, including Meta, Google, and TikTok
- Build a structured testing framework for creatives, hooks, and audiences
- Work closely with brand teams to develop high-performing ad creatives
- Set up and improve tracking and attribution from the ground up, including Shopify and GA4
- Analyze performance data deeply and turn insights into action
- Scale winning campaigns and systematically improve customer acquisition costs
- Think in funnels and customer journeys, not just channels
- Collaborate with the founders and other team members to drive growth and improvement
- Stay up-to-date with the latest trends and developments in performance marketing
What We Are Looking For
- Several years of hands-on performance marketing experience, ideally in D2C
- Strong expertise in Meta Ads, Google Ads (Search and Shopping), and TikTok Ads
- Analytical mindset and ability to read numbers, draw conclusions, and test hypotheses
- Experience with creative testing and iterative optimization
- Ability to create structure where there is none and work in a fast-paced environment
- Strong communication and collaboration skills
- Ability to think like a founder and drive results
- Experience with Shopify, GA4, and attribution setup is a plus
Nice to Have
- Experience with TikTok Ads and attribution setup
- Knowledge of customer journey mapping and funnel optimization
- Certification in Google Ads, Meta Ads, or other relevant platforms
- Experience working in a startup or fast-paced environment
Benefits and Perks
- Full ownership over the in-house growth engine and direct impact on the company's growth
- Direct collaboration with the founders and other team members
- Fast learning curve across multiple brands and audiences
- Competitive salary and upside potential
- Dynamic, no-corporate environment
- Opportunity to work with a talented team and drive real results
- Flexible working hours and remote work options
- Professional development opportunities and training budget
- Access to the latest tools and technologies
- Team-building activities and social events
How to Stand Out
- Make sure to highlight your expertise in Google Ads, Meta Ads, and TikTok Ads, and be prepared to provide specific examples of your experience and results.
- Show a clear understanding of performance marketing principles and the ability to think creatively and drive results.
- Be prepared to walk the interviewer through your process for building a structured testing framework and analyzing performance data.
- Highlight your ability to work in a fast-paced environment and create structure where there is none.
- Don't be afraid to ask questions about the company culture and values, and be prepared to discuss your long-term career goals and how they align with the company's vision.
- Consider creating a portfolio or case study that showcases your skills and experience in performance marketing, and be prepared to discuss it in detail during the interview.
- Be prepared to negotiate salary and benefits, and don't be afraid to ask about upside potential and opportunities for growth and development.
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