GTM Analytics Manager
WFA Digital Insight
The demand for data-driven professionals in the remote job market has skyrocketed, with a 25% increase in analytics roles over the past year. As companies like Lattice invest heavily in digital transformation, skilled GTM analytics managers are in high demand. With the SaaS industry projected to reach $436 billion by 2027, Lattice is poised for significant growth, making this role an exciting opportunity for those who can drive data initiatives and elevate business maturity. Candidates should be prepared to showcase their expertise in SQL, Salesforce, and data analysis, as well as their ability to communicate complex insights to senior leadership.
Job Description
About the Role
The GTM Analytics Manager plays a critical role in informing Lattice's go-to-market strategy and business decisions. As a key member of the Business Operations team, you will work closely with cross-functional stakeholders to analyze revenue data, identify trends, and provide actionable insights to senior leadership. Your expertise in data analysis and visualization will help drive business growth and optimization.The ideal candidate will have a strong background in analytics, experience working with Salesforce, and excellent communication skills. You will be responsible for developing and maintaining key performance metrics and dashboards, analyzing revenue data, and providing insights to inform decision-making.
Lattice's business operations team is a small, agile group that works closely with various departments to ensure data-driven decisions. As a GTM Analytics Manager, you will have the opportunity to work with a talented team of professionals who are passionate about driving business growth through data analysis.
What You Will Do
- Develop and maintain key performance metrics and dashboards to track revenue performance across sales, marketing, and customer success
- Analyze revenue data to identify trends, opportunities, and areas of improvement
- Provide actionable insights to senior leadership and business stakeholders to inform decision-making
- Support and maintain the integrations of our GTM tools (Salesforce, Outreach, Gong, Marketo, etc.)
- Refine ambiguous questions and generate new insights through a deep understanding of the data, our customers, and our business
- Translate technical and quantitative analyses into digestible and actionable recommendations
- Collaborate with cross-functional teams to drive data initiatives and elevate data maturity across the business
- Stay up-to-date with industry trends and emerging technologies to continuously improve our analytics capabilities
What We Are Looking For
- A bachelor's or master's degree in a quantitative field, or equivalent work experience
- 4+ years of experience in analytics, data science, finance, or strategic role in a technology company
- Strong SQL skills are a must
- Prior experience with DBT & Looker (or other BI tool) is a strong plus
- An understanding of SaaS business models and key metrics
- Very strong organizational skills, with the ability to drive data initiatives and elevate data maturity across the business
- Strong communication skills, with the ability to translate complex technical and quantitative analyses into actionable recommendations
- Experience working with Salesforce and other GTM tools
- Ability to work in a fast-paced environment and adapt to changing priorities
Nice to Have
- Experience with data visualization tools such as Tableau or Power BI
- Knowledge of machine learning algorithms and statistical modeling techniques
- Familiarity with cloud-based data platforms such as AWS or Google Cloud
- Certification in data analysis or a related field
Benefits and Perks
- Competitive salary and equity package
- Comprehensive health insurance, including medical, dental, and vision
- Life, AD&D, and disability insurance
- Emergency weather support and wellness apps
- Paid parental leave, paid time off, and holidays
- Commuter and parking accounts
- Lunches in the office and internet and phone stipend
- 401(k) retirement plan and financial planning
- Learning and development budget to support your career growth
- Remote work options and flexible work arrangements
- Access to a talented and supportive team of professionals
- Opportunity to work with a fast-growing company in the SaaS industry,
How to Stand Out
- Develop a strong portfolio that showcases your data analysis and visualization skills, including examples of how you've driven business growth through data-driven decisions.
- Be prepared to walk the interviewer through your process for analyzing complex data sets and communicating insights to non-technical stakeholders.
- Highlight your experience working with Salesforce and other GTM tools, and be prepared to discuss how you've used these tools to drive business outcomes.
- Show a willingness to learn and adapt to new technologies and tools, and be prepared to discuss how you stay up-to-date with industry trends and emerging technologies.
- Don't be afraid to ask questions during the interview process, such as what a typical day looks like in the role or what opportunities there are for professional development and growth.
- Be prepared to discuss your experience working in a fast-paced environment and how you prioritize tasks and manage competing demands.
- Research the company culture and values, and be prepared to discuss how your skills and experience align with Lattice's mission and goals.
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