GTM and Analytics Implementation Specialist

About the Role

As part of our team, you will be expected to take initiative and approach challenges with a logical and methodical mindset. Your work will involve communicating with both technical and non-technical stakeholders to explain issues, propose solutions, and implement those solutions effectively. The role also involves working with a range of analytics tools, including but not limited to Google Analytics, Google Tag Manager, and other third-party tracking solutions.

Our team is dynamic, with a strong emphasis on continuous learning and improvement. You will be working in a fast-paced environment that values open communication, teamwork, and mutual support. The role reports to our senior analytics lead and involves regular check-ins to discuss progress, challenges, and future plans.

What You Will Do

• Implement conversion tracking for various elements such as forms, buttons, e-commerce platforms, and other custom tracking needs.
• Verify and sanity-check the implementation of conversion tracking to ensure accuracy and reliability.
• Debug tracking issues and implement fixes, often requiring innovative problem-solving and analytical skills.
• Conduct testing and quality assurance on Google Optimize, VWO, Optimizely, and Hotjar to identify and resolve tracking discrepancies.
• Create customized reports from Google Analytics and other data sources to meet the needs of our clients.
• Assist in the transition of Google Analytics accounts from UA to GA4, ensuring minimal disruption to data collection and analysis.
• Collaborate with internal teams to develop and implement web analytics strategies that align with business objectives.
• Develop and maintain technical documentation of analytics implementations and best practices.
• Provide training and support to less experienced team members on the use of analytics tools and methodologies.

What We Are Looking For

• At least 2 years of experience in managing Google Tags (GTM) for web properties, including implementation, coding, testing, and maintenance.
• Proven experience with Google Analytics (GA3/GA4) and other website analytics tools, with a strong understanding of digital analytics and web traffic metrics.
• Basic knowledge of JavaScript and familiarity with web development principles.
• Experience in working with third-party tagging, pixel creation, and other tracking technologies.
• Strong problem-solving skills, with the ability to break down complex technical issues into manageable parts and execute solutions.
• Excellent communication skills, both written and verbal, with the ability to explain technical issues and solutions to non-technical stakeholders.
• Fluency in English, both spoken and written, is essential.
• Experience in transitioning GA accounts from UA to GA4 and knowledge of the latest GA4 features and best practices.

Nice to Have

• Experience with Adobe Analytics and Amplitude, with a broad understanding of the digital analytics landscape.
• Knowledge of web development frameworks and content management systems (CMS).
• Familiarity with A/B testing and personalization tools such as Optimizely and VWO.
• Certification in Google Analytics or Google Tag Manager is a plus.

Benefits and Perks

• The opportunity to work on cutting-edge projects in the high-growth Conversion Rate Optimization sector.
• Permanent remote work arrangement, allowing you to work from anywhere with a reliable internet connection.
• Full-time position with semi-flexible working hours, requiring a minimum overlap of 4 hours with EST (Eastern Standard Time).
• Technological reimbursement to ensure you have the necessary tools and software to perform your job effectively.
• Access to company-sponsored courses and training to enhance your skills and stay updated with industry trends.
• Competitive salary and benefits package, including 20 days of paid vacation plus holidays.

• Ensure your resume and cover letter highlight your experience with Google Analytics and GTM, including specific projects and achievements.
• Prepare examples of how you've debugged and solved tracking issues in the past, demonstrating your problem-solving skills.
• Be ready to discuss your knowledge of web analytics strategies and how you've applied them in previous roles.
• Showcase your ability to communicate complex technical issues to non-technical audiences, as this is crucial for the position.
• Consider creating a portfolio that demonstrates your work in analytics implementation and troubleshooting, including any certifications or training you've completed.
• During salary negotiations, highlight your unique skills and experience, and be prepared to discuss your expectations based on industry standards.