GTM Enablement Manager

LatticeLattice·Remote(Remote - US)
Other
GTMSalesforce

WFA Digital Insight

As the demand for skilled sales enablement professionals grows, Lattice is seeking a seasoned GTM Enablement Manager to elevate their sales strategy. With the global sales enablement market expected to reach $3.4 billion by 2027, companies are looking for experts who can drive revenue growth through effective sales execution. Lattice stands out for its commitment to innovative sales approaches, making this role an attractive opportunity for those looking to make a meaningful impact. Candidates should be prepared to showcase their expertise in sales enablement, Salesforce, and GTM metrics to succeed in this role.

Job Description

About the Role

The GTM Enablement Manager at Lattice is a critical position that requires a unique blend of sales enablement expertise, strategic thinking, and leadership skills. As a key member of the Revenue organization, this role is responsible for developing and implementing sales enablement strategies that drive business growth and improve sales performance. The successful candidate will work closely with cross-functional teams, including Sales, Product Marketing, and RevOps, to ensure alignment on messaging, processes, and priorities.

The day-to-day responsibilities of this role will involve designing and implementing systems that drive behavior change through manager coaching, inspection, and clear performance signals. The GTM Enablement Manager will also be responsible for connecting enablement efforts directly to business outcomes and continuously refining their approach based on what drives results.

This role will report to the Revenue Leadership team and will have a significant impact on the company's sales strategy and performance.

What You Will Do

  • Own the sales enablement strategy across discovery, demo, and deal execution, translating business priorities into focused initiatives that improve pipeline conversion and sales effectiveness
  • Build frameworks, tools, and rhythms that enable managers to coach effectively on core sales skills, partnering with leaders to reinforce consistent coaching and accountability across teams
  • Improve how reps run discovery, position value, and navigate deals, developing scalable programs that strengthen deal strategy, stakeholder alignment, and overall execution quality
  • Leverage tools like Gong, Salesforce, and AI-driven workflows to create visibility into sales behaviors and performance trends, integrating AI into rep and manager workflows to improve efficiency and effectiveness
  • Define leading indicators and partner with leaders to inspect progress and drive accountability
  • Establish clear success metrics and connect enablement initiatives to pipeline, conversion, and revenue outcomes, continuously iterating based on data and feedback
  • Partner with Sales, Product Marketing, and RevOps to ensure alignment on messaging, processes, and priorities that impact Pre-Sales performance
  • Collaborate with cross-functional teams to develop and implement sales enablement programs that drive business growth and improve sales performance

What We Are Looking For

  • 6-8 years of progressive, professional experience, including 2+ years in SaaS sales enablement, with experience in selling, product marketing, sales management, and/or learning & development preferred
  • Strong understanding of the sales motion, including discovery, demo, and deal strategy
  • Ability to translate business problems into structured, scalable solutions
  • Comfort working with GTM metrics and using data to inform decisions and measure success
  • Proven ability to influence stakeholders and drive alignment across teams and levels
  • Strong communication skills, both written and verbal
  • Ability to manage multiple priorities and operate with a high degree of ownership
  • Familiarity with GTM tools such as Gong, Salesforce, Mindtickle, and Guru
  • Experience owning end-to-end enablement programs or sales initiatives that drive measurable business impact

Nice to Have

  • Experience with AI-driven workflows and sales enablement platforms
  • Knowledge of sales analytics and performance metrics
  • Certification in sales enablement or a related field

Benefits and Perks

  • Competitive salary and benefits package
  • Opportunity to work with a fast-growing company and contribute to its sales strategy and performance
  • Collaborative and dynamic work environment
  • Professional development opportunities, including training and education programs
  • Flexible working hours and remote work options
  • Access to the latest sales enablement tools and technologies
  • Recognition and reward programs for outstanding performance

How to Stand Out

  • Highlight your experience with sales enablement tools like Gong and Salesforce in your application
  • Showcase your ability to drive behavior change through manager coaching and performance signals
  • Emphasize your understanding of the sales motion and your ability to develop scalable sales enablement programs
  • Be prepared to discuss your experience with GTM metrics and data-driven decision making
  • Demonstrate your ability to influence stakeholders and drive alignment across teams and levels
  • Show examples of your previous work in sales enablement, including any successes or challenges you've faced

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