GTM Engineer- CANADA
WFA Digital Insight
As the demand for AI-driven go-to-market strategies grows, companies like FOSSA are leading the charge. With a 25% increase in GTM job postings in the last year, it's clear that businesses need professionals who can harness the power of automation and AI to drive revenue. FOSSA, a rapidly growing series-B company, is at the forefront of this trend, and their GTM Engineer role is a prime example of how companies are evolving to meet the needs of technical buyers. Candidates should be prepared to showcase their expertise in AI, HubSpot, and Salesforce, as well as their ability to drive business growth through innovative marketing and sales strategies.
Job Description
About the Role
The GTM Engineer at FOSSA will play a critical role in designing and implementing smarter systems that elevate how the company markets, sells, and supports its customers. This is a unique opportunity to combine technical expertise with go-to-market insight, applying automation and AI to drive meaningful leverage across the organization. The successful candidate will collaborate closely with Sales, Marketing, and Customer Success teams to better serve highly technical buyers in Engineering, Security, and Legal.As a key member of the FOSSA team, the GTM Engineer will work in a distributed, remote-first environment, owning projects end-to-end and driving business growth through innovative marketing and sales strategies. With a strong focus on emerging AI tools and technologies, this role is ideal for someone who is passionate about harnessing the power of automation and AI to drive revenue.
The GTM Engineer will report to the senior leadership team and will be responsible for driving the development and implementation of AI-powered GTM systems. This is a high-visibility role that requires strong communication and collaboration skills, as well as the ability to work effectively in a fast-paced, dynamic environment.
What You Will Do
- Evaluate and implement emerging AI tools to drive measurable GTM efficiency and effectiveness
- Automate pre- and post-event workflows for marketing campaigns, lead capture, and content distribution
- Enable intuitive knowledge discovery with intelligent, searchable internal systems for Sales and Customer Success teams
- Orchestrate ABM campaigns across channels with dynamic personalization and closed-loop measurement
- Enhance revenue forecasting with AI-assisted frameworks, automated performance tracking, and predictive analytics
- Develop educational lead magnets, calculators, interactive tools, and other content to engage targeted micro-segments
- Automate QBR decks, competitive briefs, and reporting from product usage, revenue, and account health signals
- Generate AI-driven sales decks tailored to buyer role, industry, and deal stage, eliminating one-size-fits-all materials
- Launch AI-driven re-engagement campaigns to revive closed-lost opportunities
- Collaborate with cross-functional teams to drive business growth and improve customer satisfaction
What We Are Looking For
- 5+ years of experience in GTM, RevOps, Sales, Marketing, Customer Success, consulting, or a high-growth SaaS environment
- Hands-on experience leveraging AI/LLMs to automate workflows, generate content, analyze data, or improve operational efficiency
- Strong prompt-writing and iteration skills, able to refine AI output for clarity, accuracy, and business relevance
- Analytical thinker who can translate business challenges into structured AI workflows and measurable outcomes
- Comfortable with APIs, integrations, and basic SQL/data querying
- Experience supporting technical buyers (Engineering, Security, Legal) or working with technical workflows, DevOps, OSS, or compliance tooling
- Clear and concise communicator, able to translate technical concepts into actionable business insights and manage requests from multiple internal stakeholders
- Strong understanding of GTM tools, such as Salesforce, HubSpot, Pardot, and Marketo
Nice to Have
- Experience with AI-driven sales and marketing tools, such as chatbots and predictive analytics
- Familiarity with DevOps and OSS workflows, as well as compliance tooling and regulatory requirements
- Knowledge of cloud-based technologies, such as AWS or Azure
- Certification in AI, machine learning, or a related field
- Experience working in a distributed, remote-first environment
Benefits and Perks
- Competitive compensation package, including salary and meaningful equity ownership
- Industry-leading benefits, including 100% employer-paid medical premiums for employees and 75% coverage for dependents
- Flexible, remote-first work environment, with the option to work from anywhere
- Opportunity to work with a high-performing, supportive team and contribute to the growth and success of a rapidly growing series-B company
- Access to the latest AI and machine learning tools and technologies
- Professional development opportunities, including training and certification programs
- Recognition and rewards for outstanding performance, including bonuses and stock options
How to Stand Out
- Develop a strong understanding of AI-driven GTM strategies and tools, including HubSpot and Salesforce.
- Showcase your experience with automation and AI, highlighting specific projects and outcomes.
- Prepare to discuss your approach to driving business growth through innovative marketing and sales strategies.
- Emphasize your ability to work effectively in a distributed, remote-first environment, with strong communication and collaboration skills.
- Be prepared to provide examples of your experience supporting technical buyers and working with technical workflows.
- Highlight your understanding of compliance tooling and regulatory requirements, as well as your experience with DevOps and OSS workflows.
- Develop a portfolio of your work, including examples of AI-driven sales decks, lead magnets, and other content.
This is a remote position listed on WFA Digital, the platform for professionals who work from anywhere. Browse more remote jobs across all categories.