GTM Lead - Salt Lake City

Flagright·Remote(United States)
Other
GTM

WFA Digital Insight

As the demand for innovative fintech solutions grows, so does the need for skilled GTM professionals who can drive business growth. With the fintech industry projected to reach

24.3 billion by 2025, experts in GTM strategy are in high demand. Flagright, a Y Combinator startup, is at the forefront of this growth, offering a unique AI operating system for financial crime compliance. This role offers a chance to work with a lean, high-performance team and influence GTM strategy. Before applying, candidates should be aware of the complex sales cycles and the need to translate technical products into clear commercial narratives.

Job Description

About the Role

The GTM Lead at Flagright will play a pivotal role in strengthening the company's positioning and improving win rates in complex enterprise opportunities. As a key member of the team, the GTM Lead will work closely with the CEO and sales leadership to develop and execute GTM strategies that drive business growth. The role requires a unique blend of technical, business, and sales acumen, as well as excellent communication and leadership skills.

The GTM Lead will be responsible for building and maintaining relationships with key stakeholders, including enterprise sales teams, customers, and partners. The ability to work in a fast-paced, dynamic environment and adapt to changing priorities is essential.

Flagright operates as a lean, high-performance team, and the GTM Lead will be expected to take ownership of their work and contribute to the company's overall goals and objectives.

What You Will Do

  • Develop and execute GTM strategies that drive business growth and improve win rates
  • Work closely with the CEO and sales leadership to identify and pursue new business opportunities
  • Build and maintain relationships with key stakeholders, including enterprise sales teams, customers, and partners
  • Translate technical products into clear commercial narratives and sales playbooks
  • Develop segmentation frameworks and competitive positioning to inform GTM strategies
  • Collaborate with cross-functional teams, including sales, marketing, and product
  • Analyze market trends and competitor activity to identify opportunities and threats
  • Develop and maintain sales enablement materials, including sales playbooks and case studies
  • Provide training and support to sales teams to ensure they have the skills and knowledge needed to succeed
  • Monitor and report on sales performance and provide insights to inform GTM strategies

What We Are Looking For

  • 4+ years of experience in product marketing, GTM strategy, or enterprise SaaS enablement
  • Experience working with enterprise sales teams and complex deal cycles
  • Ability to translate technical products into clear commercial narratives
  • Experience building segmentation frameworks, sales playbooks, and competitive positioning
  • Strong written and verbal communication skills
  • Ability to work in a fast-paced, dynamic environment and adapt to changing priorities
  • Experience working with cross-functional teams, including sales, marketing, and product
  • Strong analytical and problem-solving skills
  • Ability to travel up to 30% of the time

Nice to Have

  • Experience working with AI or fintech products
  • Knowledge of sales enablement tools and technologies
  • Experience working in a lean, high-performance team environment
  • Certification in sales or marketing, such as HubSpot or Salesforce

Benefits and Perks

  • Leadership position with direct exposure to leadership and influence on GTM strategy
  • Product with clear, real-world differentiation
  • High-bar environment focused on execution, learning, and continuous improvement
  • Equity from day 1 at a Y Combinator startup
  • Opportunity to work alongside a highly competent, top-tier team, including professionals from Y Combinator, ex AWS, and Palantir
  • Low-bureaucracy environment, minimal meetings, and an asynchronous communications culture
  • Flexible working hours and remote work options
  • Professional development opportunities, including training and conference attendance
  • Access to the latest sales and marketing tools and technologies

How to Stand Out

  • Develop a strong understanding of the fintech industry and the role of AI in financial crime compliance.
  • Be prepared to provide specific examples of your experience working with enterprise sales teams and complex deal cycles.
  • Make sure your resume and cover letter are tailored to the role and highlight your skills and experience in GTM strategy and sales enablement.
  • Research the company and its products to demonstrate your knowledge and interest in the role.
  • Practice your communication and presentation skills to effectively translate technical products into clear commercial narratives.
  • Be prepared to discuss your experience working with cross-functional teams and your ability to adapt to changing priorities.
  • Consider creating a portfolio of your work, including sales playbooks and case studies, to demonstrate your skills and experience.

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