GTM Strategy & Growth Lead, API
WFA Digital Insight
The demand for skilled GTM strategy leaders in the tech industry has seen significant growth, with a 25% increase in job postings over the last year. Openai, a pioneer in AI technology, is now seeking a GTM Strategy & Growth Lead to drive the growth and evolution of their B2B API business. With a strong background in product intuition and GTM strategy, the ideal candidate will be able to navigate complex cross-functional environments and translate customer insights into actionable growth strategies. As the industry continues to shift towards remote work, this role offers a unique opportunity to work with a hybrid model, collaborating with teams globally. Before applying, candidates should be prepared to showcase their analytical skills, experience with technical products, and ability to drive business growth.
Job Description
About the Role
The GTM Strategy & Growth team at Openai plays a critical role in driving the growth and evolution of the company's B2B business across products, customer segments, and routes to market. As a GTM Strategy & Growth Lead, you will be responsible for leading the go-to-market strategy for Openai's API business, partnering closely with Product and GTM leadership to define growth priorities and commercialization approaches. This role requires a unique blend of strategic thinking, analytical skills, and operational expertise, as you will be working across both strategic and highly operational domains.The ideal candidate will have a deep understanding of B2B GTM operating models and the ability to navigate complex cross-functional environments. You will be working closely with various teams, including Product, Sales, Success, Data Science, Finance, and Marketing, to define and execute go-to-market strategies for new product launches, commercialization models, customer growth initiatives, and market expansion opportunities.
What You Will Do
- Lead go-to-market strategy for Openai's API business, partnering closely with Product and GTM leadership to define growth priorities and commercialization approaches.
- Define north star goals, launch success metrics, and operating KPIs for new product launches, and monitor performance in partnership with Data Science and Analytics teams.
- Develop GTM growth strategies and strategic bets for new products, capabilities, customer motions, and market opportunities.
- Define customer segmentation frameworks and tailored strategies for different customer profiles, industries, and stages of adoption.
- Partner with Product teams to provide structured customer feedback, market insights, and prioritization input that influences product roadmap decisions.
- Collaborate with Pricing, Finance, and Product teams to design commercial models, packaging, and monetization strategies, ensuring downstream GTM execution aligns with the broader commercial strategy.
- Conduct market, competitive, and customer research to identify whitespace opportunities and inform strategic decision-making.
- Partner cross-functionally with Sales, Customer Success, Marketing, Product, Finance, and Operations to align on priorities and execute against business goals.
- Evaluate business performance and recommend adjustments to GTM strategy based on data, customer insights, and market dynamics.
What We Are Looking For
- 10+ years of experience across GTM strategy, business operations, management consulting, product strategy, finance, or related functions in high-growth technology environments.
- Strong fluency in data and analytics, with the ability to define meaningful success metrics, interpret performance trends, and drive data-informed decision-making.
- Experience working with technical or API-based products and understanding the nuances of developer and enterprise GTM motions.
- A deep understanding of B2B GTM operating models and the ability to navigate complex cross-functional environments.
- Strong product intuition and the ability to translate customer, product, and market insights into actionable growth strategies.
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
- Experience with GTM tools such as Adjust and Excel.
Nice to Have
- Experience with AI or machine learning-based products.
- Knowledge of cloud-based technologies and platforms.
- Familiarity with agile development methodologies.
Benefits and Perks
- Competitive salary and benefits package.
- Equity and stock options.
- Flexible working hours and remote work options.
- Access to cutting-edge technologies and tools.
- Opportunities for professional growth and development.
- Collaborative and dynamic work environment.
How to Stand Out
- To stand out in this role, highlight your experience with technical products and API-based businesses, as well as your ability to drive business growth through data-informed decision-making.
- Be prepared to showcase your analytical skills and ability to interpret performance trends, using tools such as Adjust and Excel.
- Emphasize your understanding of B2B GTM operating models and your ability to navigate complex cross-functional environments.
- Showcase your experience working with cross-functional teams, including Product, Sales, Success, Data Science, Finance, and Marketing.
- Demonstrate your knowledge of cloud-based technologies and platforms, as well as agile development methodologies.
- Be prepared to discuss your experience with AI or machine learning-based products, and how you can apply this knowledge to drive growth in Openai's API business.
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