GTM Strategy & Operations Manager

About the Role

The Revenue team at Affirm is responsible for acquiring, retaining, and expanding merchant relationships across eCommerce, in-store, telesales, and the Affirm app. As a key member of this team, you will help drive onboarding, relationship management, and performance optimization to ensure partners succeed. Your ability to connect high-level product strategy to practical frontline execution will be crucial in driving business growth.

What You Will Do

• Support product go-to-market execution for Revenue teams by helping translate product strategy into actionable plans
• Partner with Product, Product Marketing, Legal, Pricing, and Revenue teams to support alignment on go-to-market execution
• Support field and launch readiness efforts, ensuring materials and processes are aligned with go-to-market plans
• Assist in translating product and marketing inputs into go-to-market plans for Revenue teams
• Gather and share field feedback with Product and Marketing teams to help improve positioning and execution
• Partner with GTM Enablement to ensure launch strategy is translated into effective readiness plans, field communications, and execution support
• Monitor for gaps and risks and escalate issues to stakeholders to support timely resolution
• Contribute input to prioritization discussions based on field insights and data
• Analyze data and provide insights to support go-to-market decisions
• Support cross-functional coordination to ensure alignment during product launches

What We Are Looking For

• 8+ years of experience in product marketing, go-to-market strategy, enablement, consulting, or a related role, ideally in FinTech, payments, SaaS, or another high-growth environment
• Proven success translating product strategy into field-ready go-to-market plans that improved launch adoption, execution quality, or commercial outcomes
• Strong experience working cross-functionally with Product, Product Marketing, Sales leadership, Analytics, Legal, Pricing, and Enablement
• Ability to connect high-level product strategy to practical frontline execution across sales, partnerships, and customer-facing teams
• Demonstrated strength in asking sharp questions, driving clarity, and influencing decisions in ambiguous or rapidly evolving environments
• Strong strategic thinking and operating rigor, with experience leading complex launches, readiness efforts, or go-to-market motions end to end
• Experience building feedback loops between frontline teams and Product or Marketing to improve positioning, packaging, and execution
• Strong analytical skills, with the ability to use data and field insight to shape recommendations and measure success

Nice to Have

• Experience with Excel and data analysis tools
• Knowledge of the fintech industry and its trends
• Certification in product marketing or a related field
• Experience working in a remote environment

Benefits and Perks

• Competitive salary and equity package
• Comprehensive health insurance and benefits
• Generous PTO and paid holidays
• Remote work stipend and flexible work arrangements
• Opportunities for professional growth and development
• Access to cutting-edge technology and tools
• Collaborative and dynamic work environment

• Develop a strong understanding of GTM and Excel to succeed in this role
• Highlight your experience in product marketing, go-to-market strategy, or a related field in your application
• Showcase your ability to work cross-functionally and drive alignment across teams
• Be prepared to provide examples of how you have driven business growth through strategic partnerships and product launches
• Emphasize your analytical and strategic thinking skills, and how you can leverage them to drive business growth
• Research Affirm's products and services to demonstrate your knowledge and interest in the company
• Prepare to discuss your experience with data analysis and how you can use it to inform business decisions