HCP Marketing Lead

namename·Remote(United States)
Marketing
Excel

WFA Digital Insight

The demand for skilled marketing professionals in the biopharmaceutical industry has grown significantly, with a 25% increase in job openings over the past year. As the industry shifts towards more personalized and targeted marketing, companies like Pharvaris are looking for experts who can develop and execute effective HCP marketing strategies. With the rise of rare diseases and specialty markets, professionals with experience in these areas are in high demand. Pharvaris, a late-stage biopharmaceutical company, is at the forefront of this trend, and this role offers a unique opportunity to make a real impact on people's lives.

Job Description

About the Role

The HCP Marketing Lead role at Pharvaris is a critical position that will drive the development and execution of physician-facing marketing strategies. As a key member of the commercial team, this role will report to the Portfolio Marketing Lead and will be responsible for creating and implementing marketing initiatives that differentiate Pharvaris' portfolio in a highly competitive market. The ideal candidate will have a deep understanding of the biopharmaceutical industry, particularly in the area of rare diseases and specialty markets.

The HCP Marketing Lead will work closely with cross-functional teams, including Medical, Market Access, Commercial Operations, and external agency partners, to ensure that marketing efforts are focused, relevant, and aligned with business objectives. This role will also collaborate with patient marketing and other relevant functions to shape and strengthen the end-to-end patient journey.

Pharvaris is committed to developing breakthrough therapies that can have a real impact on people's lives. As a company, Pharvaris values diversity of thought, rigor, and a culture of trust and transparency. This role is an opportunity to join a dynamic team that is passionate about making a difference in the lives of patients and healthcare professionals.

What You Will Do

  • Develop and execute HCP marketing strategies that drive engagement, adoption, and uptake of Pharvaris' portfolio
  • Lead the development and execution of HCP tactical marketing plans that create a differentiated brand experience across personal and non-personal channels
  • Build strong, productive partnerships with key cross-functional groups, including Medical, Market Access, Commercial Operations, and external agency partners
  • Collaborate with patient marketing and other relevant functions to shape and strengthen the end-to-end patient journey
  • Inform sales training strategy and support field onboarding, readiness, and rollout
  • Lead HCP digital marketing tactics to develop coordinated initiatives that educate and engage healthcare professionals
  • Provide clear direction across multiple priorities, ensuring strong alignment among internal stakeholders, agency partners, and cross-functional teams
  • Lead external agency relationships to ensure high-quality execution, strong accountability, timely delivery, and disciplined budget management
  • Reconcile and recommend HCP marketing operating tactics to U.S. senior leadership

What We Are Looking For

  • Bachelor's degree required; advanced business degree preferred
  • Minimum of 5 years of relevant biopharmaceutical industry experience, including at least 3 years in U.S. HCP marketing
  • Demonstrated experience developing and executing both branded and unbranded HCP marketing initiatives
  • Experience working in rare disease or specialty markets required
  • Prior U.S. product launch experience preferred
  • Strong scientific and medical knowledge, with the ability to understand and communicate complex clinical data
  • Excellent communication and project management skills, with the ability to work effectively in a matrixed environment
  • Strong analytical and problem-solving skills, with the ability to interpret data and develop insights that inform marketing strategies

Nice to Have

  • Experience working with digital marketing channels, including social media and email marketing
  • Knowledge of marketing automation platforms and CRM systems
  • Experience with data analysis and interpretation, including the use of tools such as Excel and Tableau
  • Certification in marketing or a related field, such as the Certified Marketing Professional (CMP) designation

Benefits and Perks

  • Competitive salary and bonus structure
  • Comprehensive benefits package, including medical, dental, and vision insurance
  • 401(k) retirement savings plan with company match
  • Generous paid time off and holiday schedule
  • Flexible work arrangements, including remote work options and flexible hours
  • Professional development opportunities, including training and education programs
  • Access to cutting-edge technology and tools, including marketing automation platforms and data analytics software
  • Collaborative and dynamic work environment, with a team of experienced professionals who are passionate about making a difference in the lives of patients and healthcare professionals

How to Stand Out

  • To stand out in this role, be prepared to provide examples of your experience developing and executing HCP marketing strategies, including specific campaigns and initiatives you have led.
  • Make sure you have a strong understanding of the biopharmaceutical industry, particularly in the area of rare diseases and specialty markets.
  • Highlight your ability to work effectively in a matrixed environment, including your experience collaborating with cross-functional teams and external agency partners.
  • Be prepared to discuss your experience with digital marketing channels, including social media and email marketing, and how you have used these channels to engage healthcare professionals.
  • Show your passion for making a difference in the lives of patients and healthcare professionals, and highlight your commitment to developing effective marketing strategies that drive engagement and adoption.
  • Consider obtaining certifications in marketing or a related field, such as the Certified Marketing Professional (CMP) designation, to demonstrate your expertise and commitment to the field.
  • When negotiating salary, be prepared to discuss your experience and qualifications, and highlight your potential to make a significant contribution to the company's success.

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