Head of Brand Marketing
WFA Digital Insight
The demand for skilled brand marketers has surged, with a 25% growth in remote job postings in 2025. As companies like Mercury revolutionize banking for tech companies, the need for innovative brand storytellers has never been more pressing. With its commitment to building a product founders love, Mercury stands out in the fintech industry. Candidates should be prepared to showcase their deep understanding of the startup ecosystem and their ability to craft compelling brand narratives. Before applying, consider what sets your approach to brand marketing apart in today's competitive landscape.
Job Description
About the Role
The Head of Brand Marketing at Mercury is a pivotal position that requires a visionary leader to redefine the banking experience for tech companies. This role entails developing a category-defining narrative that positions Mercury at the forefront of the fintech industry. As a key member of the team, the successful candidate will be responsible for crafting and executing a multi-channel brand strategy that resonates with founders and elevates the Mercury brand.The day-to-day responsibilities will involve close collaboration with cross-functional teams to ensure alignment and maximum impact of brand initiatives. The ideal candidate will be adept at navigating the complexities of the startup ecosystem and understanding the nuances of founder-centric marketing.
Mercury's commitment to innovation and customer satisfaction provides a unique backdrop for this role. The company's mission to make banking more accessible and user-friendly for tech companies has garnered significant attention, and the Head of Brand Marketing will play a crucial role in amplifying this message.
What You Will Do
- Reframe the category and position Mercury as a leader in the fintech industry
- Develop and manage a multi-channel brand system, including campaigns, content, social, community, and events
- Drive earned attention through the creation of programs, moments, and stories that founders share and engage with
- Build a brand measurement framework to track awareness, sentiment, and cultural presence in the founder community
- Foster a team culture that encourages bold, creative risks and continuous learning
- Collaborate with the product team to ensure brand alignment and maximum impact of product launches
- Develop and manage the brand budget, ensuring efficient use of resources
- Stay up-to-date with industry trends and competitor activity to inform brand strategy
- Manage and mentor a team of brand marketers to achieve shared goals
- Represent Mercury at industry events and conferences, further establishing the company's thought leadership
What We Are Looking For
- Deep personal fluency in the startup and founder ecosystem
- A track record of building brand presence that resonates with founders and the broader tech community
- Strong narrative instincts with the ability to tell compelling stories across formats
- Cultural fluency with a genuine pulse on art, fashion, music, and the broader cultural conversation
- Experience owning a full brand surface and translating it into a coherent system
- Ability to work in a fast-paced environment with a high degree of autonomy
- Strong communication and project management skills
- Experience with brand measurement and analysis tools
- Understanding of the fintech industry and its unique challenges
- Commitment to diversity, equity, and inclusion in all aspects of brand marketing
Nice to Have
- Experience at a company that has successfully built a brand founders actively identify with
- Background in community building, social, or content as a primary brand distribution channel
- Knowledge of the banking and financial services industry
- Experience with event planning and execution
- Familiarity with design thinking principles and human-centered design
Benefits and Perks
- Competitive base salary and equity package
- Comprehensive health, dental, and vision insurance
- Generous PTO and holiday policy
- Remote work stipend and flexible working hours
- Professional development opportunities and education budget
- Access to the latest tools and technologies
- Collaborative and dynamic work environment
- Recognition and reward for outstanding performance
- Opportunities for career growth and advancement
How to Stand Out
- Tailor your application: Ensure your resume and cover letter are tailored to the specific requirements of the Head of Brand Marketing role, highlighting your relevant experience and skills.
- Showcase your portfolio: Prepare a portfolio that showcases your brand marketing work, including campaigns, content, and community initiatives that demonstrate your ability to drive engagement and brand awareness.
- Prepare to talk about your approach: Be ready to discuss your approach to brand marketing, including how you stay current with industry trends and how you measure the success of your initiatives.
- Emphasize your understanding of the startup ecosystem: Highlight your knowledge of the startup and founder community, including any personal connections or experiences that demonstrate your fluency in this space.
- Be prepared to discuss your team management experience: If applicable, be ready to talk about your experience managing a team, including how you foster a culture of creativity and continuous learning.
- Ask about the company culture: Prepare questions to ask about Mercury's company culture, including its approach to diversity, equity, and inclusion, to ensure you're a good fit for the team.
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