Head of Brand

RampRamp·Remote(New York, NY (HQ))
Other
Excel

WFA Digital Insight

As the demand for brand design specialists continues to surge, with a 27% increase in job openings in the past year, the role of Head of Brand at Ramp stands out for its unique blend of creative vision and technical expertise. With the company's focus on revolutionizing financial systems, this position offers a rare opportunity to shape the narrative of a cutting-edge brand. Candidates should be prepared to showcase their proficiency in AI-driven design, operational efficiency, and team leadership, as well as a deep understanding of the evolving landscape of digital marketing and finance.

Job Description

About the Role

The Head of Brand at Ramp will be responsible for defining the visual identity and voice of the company, leading a team of designers, writers, and producers to create a cohesive brand experience across all touchpoints. This role will require a unique blend of creative vision, technical expertise, and operational acumen, as well as the ability to collaborate closely with cross-functional teams, including Marketing, Product, and Growth.

As a key member of the leadership team, the Head of Brand will report to the VP of Design and work directly with the Co-CEOs to shape the future of the company. With a focus on building systems that directly shape how companies move and manage billions, Ramp is an exciting and dynamic environment for a creative leader to make a meaningful impact.

The brand team at Ramp is a talented group of designers, writers, motion designers, illustrators, and producers, all working together to define the company's identity and bring it to life across every surface. As the leader of this team, the Head of Brand will be responsible for setting the direction, building the AI layer, and creating the operating system for the team to deliver exceptional results.

What You Will Do

  • Set the direction for Ramp's brand, including its identity, voice, and narrative, across product, marketing, recruiting, and every customer touchpoint.
  • Lead and grow the brand team, recruiting exceptional designers and helping every member of the team do their best work.
  • Build the AI layer for Brand, creating systems and tools that automate production work at scale and empower non-designers to create on-brand assets.
  • Develop the operating system for Brand, including briefs, intake, reviews, decision-making, and production, to ensure work moves quickly without sacrificing quality.
  • Partner with Creative Directors across Growth, Demand Generation, and Customer Marketing to set strategy and uphold a high bar for execution.
  • Lead by making when it matters, including concept development, art direction, brand identity, and creative direction.
  • Deliver 2-3 brand-defining initiatives each year that strengthen Ramp's reputation and attract world-class talent.
  • Collaborate closely with Design, Marketing, Product, and executive leadership to ensure the Ramp brand is cohesive across every experience.
  • Manage agencies, freelancers, and production partners to extend the team's capacity as needed.

What We Are Looking For

  • 10+ years of experience in brand design and creative leadership, with a proven track record of delivering exceptional results.
  • Strong proficiency in AI-driven design, operational efficiency, and team leadership.
  • Excellent communication and collaboration skills, with the ability to work closely with cross-functional teams.
  • A deep understanding of the evolving landscape of digital marketing and finance, with a focus on innovation and creativity.
  • Experience building and managing high-performing teams, with a focus on talent development and growth.
  • Strong portfolio of work, showcasing creative vision, technical expertise, and operational acumen.
  • Bachelor's degree in Design, Marketing, or a related field, with an advanced degree preferred.
  • Certification in design or a related field, such as AIGA or Design Thinkers.

Nice to Have

  • Experience working in a fast-paced, dynamic environment, with a focus on innovation and creativity.
  • Knowledge of financial systems and transactions, with a focus on automation and efficiency.
  • Familiarity with AI-driven design tools and systems, such as Adobe Creative Cloud or similar.
  • Experience managing agencies, freelancers, and production partners to extend the team's capacity.
  • Strong understanding of user experience and user interface design principles, with a focus on creating cohesive brand experiences.

Benefits and Perks

  • Competitive salary and equity package, with a focus on performance-based rewards.
  • Comprehensive health, dental, and vision insurance, with a focus on employee well-being.
  • Generous PTO and holiday package, with a focus on work-life balance.
  • Flexible work arrangement, with the option to work remotely up to 2 days per week.
  • Access to cutting-edge technology and design tools, with a focus on innovation and creativity.
  • Opportunities for professional growth and development, with a focus on talent development and mentorship.
  • Collaborative and dynamic work environment, with a team of talented designers, writers, and producers.

How to Stand Out

  • Develop a strong portfolio showcasing your creative vision, technical expertise, and operational acumen, with a focus on AI-driven design and team leadership.
  • Highlight your experience working in fast-paced, dynamic environments, with a focus on innovation and creativity.
  • Emphasize your ability to communicate complex ideas simply and effectively, with a focus on collaboration and teamwork.
  • Be prepared to discuss your approach to building and managing high-performing teams, with a focus on talent development and growth.
  • Research the company and its values, with a focus on understanding the evolving landscape of digital marketing and finance.
  • Practice your responses to common interview questions, such as 'What's your approach to brand design?' or 'How do you stay current with industry trends?'
  • Consider reaching out to current or former employees for insights into the company culture and work environment.

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