Head of Consumer Marketing, Link
Marketing
WFA Digital Insight
As demand for digital payments surges, Stripe's Link is at the forefront. With over 100 million consumers, this role is key to driving growth. Candidates with expertise in paid media, brand activations, and lifecycle marketing will stand out in a market where consumer marketing skills are in high demand.
Job Description
About the Role
The Head of Consumer Marketing will lead the development and execution of Stripe's consumer marketing strategy for its Link product. This role requires a deep understanding of consumer behavior, market trends, and the ability to drive engagement through multi-channel campaigns.Responsibilities
- Set the vision and manage execution of Link’s integrated consumer marketing strategy
- Manage a team of marketers and make critical hires
- Define target market, segments, addressable audience, and target penetration
- Allocate marketing budget for all campaigns and report out regularly on its ROI
About the Company
Stripe is a financial infrastructure platform for businesses, aiming to increase the GDP of the internet. The Link Consumer Marketing team is a dedicated unit within the Product Marketing team, partnering closely with various departments to drive growth.How to Stand Out
- Develop a portfolio showcasing your experience with multi-channel consumer marketing campaigns
- Highlight your understanding of consumer behavior and market trends in your application
- Be prepared to discuss your strategy for driving engagement and growth through paid media, brand activations, and lifecycle marketing
- Emphasize your ability to manage and lead a team of marketers
- Research Stripe's current marketing efforts and be ready to discuss how you can contribute to and enhance them
This is a remote position listed on WFA Digital, the platform for professionals who work from anywhere. Browse more remote jobs across all categories.