Head of Content

About the Role

As a key member of the team, the Head of Content will be expected to stay up-to-date with the latest developments in content marketing, AI, and SEO, using this knowledge to continually improve the company's content operations and workflow. This role offers the opportunity to work with a talented team of professionals who are passionate about creating high-quality products that make a real difference in people's lives.

OnTheGoSystems is a self-funded company with a proven track record of success, having powered over 1.5 million websites worldwide with its WPML product. The company values innovation, experimentation, and collaboration, providing a supportive environment for professionals to grow and develop their skills.

What You Will Do

• Develop and execute a comprehensive content strategy that aligns with the company's business goals
• Write and edit high-quality content across formats, including landing pages, product pages, articles, tutorials, and emails
• Conduct research to identify customer problems and develop content that addresses these needs
• Collaborate with cross-functional teams, including product, support, and development, to ensure content is informed by customer insights and industry trends
• Use SEO, GEO, analytics, and AI-search visibility to guide content decisions and measure performance
• Build AI-assisted workflows to improve content production efficiency while maintaining quality
• Review and validate AI-generated content for accuracy and reliability
• Own content end-to-end, from research and production to publishing and analysis
• Develop and maintain a content calendar that ensures consistent and timely publication of high-quality content
• Stay up-to-date with industry trends and best practices in content marketing, AI, and SEO

What We Are Looking For

• Proven experience working in a product IT company, with a demonstrated ability to create content that drives business outcomes
• Strong understanding of content operations, including research, production, publishing, and analysis
• Experience using AI in practical production workflows, beyond simple prompting
• Ability to manage people, collaborate across teams, or lead content initiatives
• Comfort with experimenting, building processes, and improving systems without waiting for perfect structure
• Strong judgment and business acumen, with the ability to think like an operator and strategist
• Experience with SEO, GEO, and analytics tools, with the ability to use data to inform content decisions
• Excellent writing and editing skills, with the ability to craft compelling content across formats
• Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams

Nice to Have

• Experience with content management systems and workflow tools
• Knowledge of programming languages, such as HTML, CSS, and JavaScript
• Familiarity with AI-powered content tools and platforms
• Certification in content marketing or a related field

Benefits and Perks

• The opportunity to work with a talented team of professionals who are passionate about creating high-quality products
• A supportive environment that values innovation, experimentation, and collaboration
• Real ownership and freedom to shape how content operates
• The chance to work with experienced product, engineering, and marketing people in a fully remote company
• A competitive compensation package, with benefits that include health insurance, PTO, and a remote stipend
• The opportunity to define what modern AI-assisted content operations look like inside a real product company
• Access to the latest tools and technologies, including AI-powered content platforms and workflow tools

• When applying, be sure to highlight your experience with content operations, including research, production, and publishing.
• Showcase your ability to think strategically and experiment with new approaches to content marketing.
• Emphasize your understanding of SEO, GEO, and analytics, and how you have used these tools to inform content decisions in previous roles.
• Prepare to discuss your experience with AI-powered content tools and platforms, and how you have used these to improve content production efficiency.
• Be ready to provide examples of your writing and editing skills, including samples of content you have created across different formats.
• Research the company and its products, and be prepared to discuss how your skills and experience align with the company's goals and values.
• Consider reaching out to current or former employees to gain insights into the company culture and what it's like to work at OnTheGoSystems.