Head of Demand Generation (Remote)

About the Role

The day-to-day responsibilities of this role will involve managing the demand generation pipeline, setting and achieving pipeline and MQL targets, and overseeing the development and execution of full-funnel marketing strategies. The ideal candidate will have a strong understanding of paid media, email marketing, and campaign management, as well as experience with marketing automation and attribution infrastructure.

As a leader in the demand generation team, the Head of Demand Generation will be responsible for managing and developing a team of two demand generation professionals. This will involve coaching, mentoring, and providing guidance to ensure the team is equipped to drive revenue growth and achieve marketing goals.

What You Will Do

• Develop and execute comprehensive demand generation strategies to drive revenue growth
• Manage and optimize the demand generation pipeline to achieve pipeline and MQL targets
• Oversee the development and execution of full-funnel marketing strategies, including paid media, email marketing, and campaign management
• Collaborate with cross-functional teams, including sales and product, to ensure alignment and maximize impact
• Manage and develop a team of demand generation professionals, providing coaching, mentoring, and guidance to drive success
• Oversee the development and execution of marketing automation and attribution infrastructure
• Analyze and report on marketing performance, providing insights and recommendations to drive business outcomes
• Manage and allocate budget to maximize ROI and drive revenue growth
• Develop and maintain relationships with key stakeholders, including sales and product teams, to ensure alignment and drive business outcomes

What We Are Looking For

• 6-8+ years of experience in B2B SaaS demand generation, with a proven track record of driving revenue growth
• At least 2 years of experience managing a team, with a strong understanding of coaching, mentoring, and leadership
• Experience with paid media, email marketing, and campaign management, with a strong understanding of marketing automation and attribution infrastructure
• Strong analytical and problem-solving skills, with the ability to analyze data and drive business outcomes
• Experience with HubSpot or equivalent marketing automation platform, with a strong understanding of when to automate and when to keep it simple
• High ownership and grit, with the ability to operate like a founder of the function and drive success
• Sharp written communication skills, with the ability to brief content teams, pitch leadership, and write clear and concise copy

Nice to Have

• Experience with product-led growth (PLG) or product-led sales hybrid models
• Experience with sales and marketing alignment, with a strong understanding of how to drive revenue growth through sales and marketing collaboration
• Experience with data analysis and reporting, with a strong understanding of how to analyze data and drive business outcomes

Benefits and Perks

• Competitive salary and equity options
• Fully remote and flexible work schedule, with the ability to work from anywhere
• High ownership and zero bureaucracy, with the ability to drive success and make a meaningful impact
• Lean team and get things done mindset, with a strong focus on collaboration and teamwork
• Annual company retreat and team gatherings, with the opportunity to connect with colleagues and drive business outcomes
• Opportunity to build up sales motion from the ground up and have an outsized impact on the company’s trajectory
• Work directly with the founders and leadership team, with the opportunity to drive success and make a meaningful impact
• A daily dose of customer love and positive feedback, with the opportunity to drive revenue growth and make a meaningful impact
• Backed by the best, with a strong understanding of how to drive success and make a meaningful impact

• Tip: Make sure to highlight your experience with HubSpot and paid media in your application, as these skills are highly valued in this role.
• Be prepared to talk about your experience driving revenue growth and leading high-performing teams.
• Showcase your ability to analyze data and drive business outcomes, as this is a key aspect of the demand generation function.
• Be prepared to discuss your experience with marketing automation and attribution infrastructure, and how you have used these tools to drive success.
• Tip: Research the company and the role thoroughly, and be prepared to ask informed questions during the interview process.
• Be prepared to provide specific examples of your experience and accomplishments, and to explain how you can drive success in this role.
• Don’t be afraid to ask about the company culture and values, and how they impact the way the team works and collaborates.