Head of Emerging Markets
WFA Digital Insight
The demand for experienced leaders in fintech and identity verification is on the rise, with the global market expected to grow significantly by 2028. As companies like SentiLink revolutionize how institutions and individuals transact, the need for Heads of Emerging Markets who can drive growth, strategy, and sales becomes more critical. With 5+ years of experience in enterprise sales leadership in fintech, SaaS, fraud, or identity markets, candidates can stand out in this role. Before applying, it's essential to understand the intersection of technology, sales, and market expansion and how to leverage a strong network and credibility outside traditional banking and financial services ecosystems.
Job Description
About the Role
The Head of Emerging Markets at SentiLink will be the driving force behind expanding the company's reach into new, untapped markets. This role requires a deep understanding of the fintech landscape, a proven track record in sales leadership, and the ability to build and scale high-performing teams. The successful candidate will have a strong consultative sales approach, with the ability to communicate complex solutions to various stakeholders.The role is critical for SentiLink's mission to empower transactions with confidence through innovative identity and risk solutions. As such, the Head of Emerging Markets will work closely with cross-functional teams including Product, Marketing, Partnerships, and Executive teams to ensure a cohesive strategy that aligns with the company's vision.
Given the nature of this position, experience working in high-growth startup environments is crucial. The ability to navigate the fast-paced and often unpredictable landscape of emerging markets, while maintaining strong operational discipline, is key to success.
What You Will Do
- Develop and execute a comprehensive go-to-market strategy for emerging markets, focusing on high-growth potential areas.
- Build, lead, and manage a high-performing team of sales and marketing professionals to achieve market penetration and revenue goals.
- Establish and leverage a strong network of contacts within and outside traditional banking and financial services ecosystems to drive business development.
- Collaborate closely with the Product team to ensure market feedback is integrated into product development, enhancing the company's competitive edge.
- Work with the Marketing team to develop targeted marketing campaigns that resonate with emerging market needs and opportunities.
- Conduct market research and competitor analysis to stay ahead of industry trends and adjust strategies accordingly.
- Develop and manage the sales pipeline, ensuring accurate forecasting and GTM execution.
- Negotiate and close complex enterprise deals, often in competitive or turnaround situations.
- Represent SentiLink in industry events, conferences, and meetings, promoting the company's brand and solutions.
- Ensure compliance with all regulatory requirements in target markets.
What We Are Looking For
- 5+ years of experience in enterprise sales leadership, preferably in fintech, SaaS, fraud, identity, or adjacent technology markets.
- Proven track record of successfully building and scaling teams, new markets, products, or business lines.
- Strong network and credibility outside traditional banking and financial services ecosystems.
- Exceptional executive presence, communication skills, and storytelling ability.
- Highly consultative sales approach with strong product and technical acumen.
- Experience working cross-functionally with Product, Marketing, Partnerships, and Executive teams.
- Track record of winning complex enterprise deals, including competitive or turnaround situations.
- Strong operational discipline around pipeline management, forecasting, and GTM execution.
- Experience operating in high-growth startup environments.
Nice to Have
- Experience with identity verification solutions or fintech products.
- Knowledge of emerging market trends and regulations.
- Fluency in more than one language, reflecting the global nature of emerging markets.
- Previous experience in managing remote or distributed teams.
Benefits and Perks
- Employer-paid group health insurance for you and your dependents.
- 401(k) plan with employer match.
- Flexible paid time off to ensure a healthy work-life balance.
- Regular company-wide in-person events to foster team bonding and collaboration.
- Home office stipend to support remote work setup and productivity.
- Opportunity to work with a cutting-edge fintech company that is revolutionizing identity verification.
- Professional development opportunities, including training and education support.
How to Stand Out
- Tailor your resume and cover letter to highlight your experience in fintech, SaaS, or related markets, and emphasize any background in sales leadership or business development.
- Prepare to discuss specific examples of how you have built and scaled teams, or successfully launched products or services into new markets.
- Research SentiLink's current market position and competitors to demonstrate your understanding of the industry landscape and how you can contribute to the company's growth.
- Be ready to talk about your network and credibility outside traditional banking and financial services, and how you plan to leverage these connections for business development.
- Showcase your problem-solving skills by preparing examples of complex sales situations you've navigated and how you approach market research and competitor analysis.
- Emphasize your ability to work in a fast-paced environment and your experience with remote work, highlighting any tools or strategies you use to stay productive and engaged.
- Consider creating a portfolio or presentation that outlines your sales strategy and approach to emerging markets, to leave a lasting impression on the interviewer.
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