Head of Growth
WFA Digital Insight
The demand for experienced growth leaders in the DTC space has surged, with a notable 25% increase in job postings over the past year. As the market continues to evolve, companies like HyperGrowth Recruitment are seeking skilled professionals to drive scalable growth. With the global e-commerce market projected to reach $6.5 trillion by 2027, the need for strategic growth expertise has never been more pressing. To thrive in this role, candidates should possess a deep understanding of full-funnel growth, a strong analytical mindset, and experience working with cross-functional teams. Before applying, it's essential to consider the company's specific growth objectives and how your skills align with their vision.
Job Description
About the Role
The Head of Growth at HyperGrowth Recruitment is a pivotal position that will own and lead the full-funnel growth strategy, spanning acquisition, conversion, and retention. This is a true build-and-scale role, requiring the ability to take fragmented growth activity and turn it into a structured, systemized, and predictable engine. The ideal candidate will have a strong understanding of how growth works across the business, connecting performance marketing, e-commerce, and CRM into one unified model.As the Head of Growth, you will be responsible for driving improvements across conversion, average order value (AOV), retention, and lifetime value (LTV). Your day-to-day will involve reviewing performance across acquisition, site, and lifecycle, identifying inefficiencies and growth opportunities across the funnel, and running structured testing across creative, landing pages, and retention flows. You will work closely with the e-commerce and CRM teams to improve conversion and LTV, and lead weekly reporting and performance reviews with leadership.
HyperGrowth Recruitment is seeking a seasoned growth professional who thinks like an operator, not just a marketer. The company values individuals who can bring structure to fragmented processes, balance strategy and execution, and move with pace, ownership, and accountability.
What You Will Do
- Own and lead the full-funnel growth strategy, including acquisition, conversion, and retention
- Connect paid media, e-commerce, and CRM into one cohesive system
- Identify and prioritize highest-impact growth levers across the funnel
- Build and implement structured experimentation frameworks
- Drive improvements across conversion, AOV, retention, and LTV
- Own growth forecasting, reporting, and performance visibility across the funnel
- Translate data into clear, actionable growth initiatives
- Identify bottlenecks across the customer journey and remove them
- Align cross-functional teams around shared growth objectives
- Drive a culture of testing, iteration, and continuous improvement
- Review performance across acquisition, site, and lifecycle
- Identify inefficiencies and growth opportunities across the funnel
- Run structured testing across creative, landing pages, and retention flows
What We Are Looking For
- Proven experience scaling growth in a DTC or e-commerce business
- Strong understanding of full-funnel growth, including acquisition, conversion, and retention
- Experience working across performance marketing, CRO, and lifecycle
- Strong analytical mindset with the ability to turn data into action
- Experience building or working within experimentation frameworks
- Strong commercial understanding of CAC, LTV, CVR, and AOV
- Experience operating in high-growth, fast-paced environments
- Comfortable working cross-functionally across marketing, product, and operations
- Fluent in English, with German being a strong plus
- Ability to think like an operator, not just a marketer
- Experience bringing structure to fragmented processes
- Ability to balance strategy and execution
Nice to Have
- Experience with CRM and e-commerce platforms
- Knowledge of SQL and data analysis tools
- Certification in marketing or a related field
- Experience working in a remote or distributed team environment
Benefits and Perks
- Competitive package with performance bonuses
- Opportunity to work with a fast-scaling DTC brand
- Collaborative and dynamic work environment
- Professional development and growth opportunities
- Flexible working hours and remote work options
- Access to the latest tools and technologies
- Recognition and rewards for outstanding performance
- Comprehensive health and wellness programs
- Generous paid time off and vacation policy
How to Stand Out
- To stand out in your application, be sure to highlight specific examples of growth strategies you've implemented in previous roles and the results you've achieved.
- Make sure you have a strong understanding of the company's growth objectives and how your skills align with their vision.
- Be prepared to discuss your experience with experimentation frameworks and how you've used data to inform growth initiatives.
- Consider creating a portfolio that showcases your growth marketing skills and experience.
- Don't be afraid to ask about the company culture and values during the interview process to ensure you're a good fit.
- Be prepared to negotiate your salary and benefits package, and do your research on the market rate for similar roles.
- Red flags to watch out for include a lack of clarity on growth objectives, unrealistic expectations, or a lack of resources and support.
This is a remote position listed on WFA Digital, the platform for professionals who work from anywhere. Browse more remote jobs across all categories.