Head of Growth Marketing

About the Role

As a key member of the marketing leadership team, the Head of Growth Marketing will be instrumental in shaping the company's growth trajectory, driving innovation, and ensuring that Mercury's marketing efforts are aligned with the company's overall business objectives. This role offers a unique opportunity to join a rapidly growing fintech company, with a strong track record of success and a talented team of professionals who are passionate about driving growth and innovation.

Mercury's growth story is one of remarkable success, having reached $650M in annualized revenue and achieving profitability over the past three years. The company's commitment to innovation and customer-centricity has been a key driver of its success, and the Head of Growth Marketing will be responsible for ensuring that this commitment is reflected in all aspects of the company's marketing efforts.

What You Will Do

• Develop and execute a comprehensive growth strategy that drives customer acquisition, retention, and monetization
• Lead a talented team of marketers, providing guidance, mentorship, and support to ensure the team's success
• Collaborate closely with sales, product, and data science teams to achieve ambitious growth goals
• Define, set, and report on key performance indicators (KPIs) that inform the company's growth strategy
• Develop and manage the marketing budget, ensuring effective allocation of resources to drive growth
• Stay up-to-date with industry trends, best practices, and emerging technologies to inform the company's growth strategy
• Develop strong relationships with key stakeholders, including sales, product, and data science teams
• Provide thought leadership and expertise in growth marketing, contributing to the development of the company's marketing strategy
• Identify and mitigate risks associated with growth marketing efforts, ensuring that the company's marketing efforts are aligned with its overall business objectives
• Drive innovation and experimentation in growth marketing, identifying new opportunities for growth and developing strategies to pursue them

What We Are Looking For

• 10+ years of experience in growth marketing, with a strong track record of success in driving customer acquisition, retention, and monetization
• Proven experience in leading high-performing marketing teams, with a strong ability to mentor and develop team members
• Strong technical skills, including proficiency in marketing automation tools, such as Salesforce, and data analysis tools, such as Excel
• Experience with PLG and self-serve acquisition, with a strong understanding of the principles and best practices that drive success in these areas
• Strong business acumen, with a deep understanding of the fintech industry and the competitive landscape
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
• Strong data-driven decision-making skills, with the ability to analyze complex data sets and develop insights that inform the company's growth strategy
• Experience with full-stack marketing tools, including customer data platforms, marketing automation tools, and data analysis tools
• Strong leadership skills, with the ability to motivate and inspire team members to achieve ambitious growth goals

Nice to Have

• Experience with demand gen and sales-led acquisition, with a strong understanding of the principles and best practices that drive success in these areas
• Familiarity with emerging technologies, such as AI and machine learning, and their application in growth marketing
• Experience with agile marketing methodologies, with a strong ability to adapt to changing market conditions and priorities
• Strong network of contacts in the fintech industry, with the ability to leverage these relationships to drive growth and innovation

Benefits and Perks

• Competitive salary and equity package, with a strong focus on recognizing and rewarding outstanding performance
• Comprehensive benefits package, including health, dental, and vision insurance, as well as a 401(k) matching program
• Generous paid time off (PTO) policy, with a strong focus on work-life balance and employee well-being
• Flexible working arrangements, including remote work options and a flexible schedule
• Opportunities for professional development and growth, including training and education programs, as well as conference and event sponsorships
• Access to a range of employee perks, including discounts on company products and services, as well as employee recognition and reward programs
• A dynamic and supportive work environment, with a strong focus on collaboration, innovation, and teamwork

• Develop a strong understanding of the fintech industry and the competitive landscape, including key trends, challenges, and opportunities
• Build a portfolio of case studies and examples that demonstrate your experience and success in growth marketing, including metrics and results
• Prepare to discuss your approach to data-driven decision making, including your experience with marketing automation tools and data analysis software
• Research the company's products and services, including Mercury's banking and financial software, and be prepared to discuss how you can contribute to the company's growth and success
• Practice your communication and collaboration skills, including your ability to work effectively with cross-functional teams and stakeholders
• Be prepared to discuss your experience with PLG and self-serve acquisition, including your understanding of the principles and best practices that drive success in these areas
• Develop a strong understanding of the company's culture and values, including its commitment to innovation, customer-centricity, and teamwork