Head of GTM Finance

PlaidPlaid·Remote(New York City Office)
Finance
GTM

WFA Digital Insight

The fintech sector is booming, with demand for skilled finance leaders growing 25% in the past year. Plaid, a pioneer in financial technology, is seeking a Head of GTM Finance to drive business growth. This role requires a unique blend of financial acumen, analytical skills, and strategic thinking. With the company's scaled business growing at attractive rates, the successful candidate will play a critical role in shaping Plaid's go-to-market strategy. Candidates should be well-versed in B2B SaaS metrics and have a proven track record of driving revenue growth.

Job Description

About the Role

The Head of GTM Finance at Plaid is a high-visibility, high-impact role that requires a seasoned finance leader to drive business growth. As the dedicated finance partner to the COO, this position will be responsible for shaping how Plaid deploys capital, wins in the market, and builds the analytical infrastructure to sustain growth at scale. The successful candidate will work closely with the Sales, Marketing, RevOps, Product, and Executive teams to ensure the GTM engine delivers best-in-class results.

The GTM Finance function is a strategic partner to Plaid's world-class Go-to-Market organization, owning revenue forecasting, ROI analytics, and performance visibility. The team serves as a critical voice in resource allocation decisions, ensuring that the company's growth is driven by data-driven decisions. The Head of GTM Finance will inherit a lean, talented team with plans to scale appropriately over time.

As the finance leader, this role will be responsible for driving the development of a high-performing team capable of operating at the pace and complexity of a scaled, growth-stage business. The successful candidate will need to have a deep understanding of B2B SaaS metrics, including ARR, NRR, pipeline coverage, CAC payback, and capacity models.

What You Will Do

  • Lead the team in constructing and integrating bottoms-up customer forecasts, top-down segment-level views, and statistical models into a unified, high-fidelity revenue forecast
  • Continuously sharpen methodology by incorporating internal signals and external market inputs
  • Partner with the COO on capital deployment decisions, including headcount planning, capacity modeling, and territory design
  • Drive toward clear ROI targets by segment and in aggregate
  • Own and evolve Plaid's GTM performance reporting, ensuring focus on the highest-signal metrics, with clear benchmarks and targets tied to financial and strategic objectives
  • Surface actionable insights that raise execution quality
  • Partner with RevOps on CRM hygiene and data integrity
  • Build trusted relationships across the organization, acting as the connective tissue between the GTM function and key partners, including Product and Engineering
  • Translate commercial context into decisions that span the full business
  • Own the GTM narrative for quarterly Board meetings, synthesizing business performance, progress against strategic priorities, and a forward-looking perspective into compelling, executive-ready materials
  • Define the future-state of the GTM Finance team and execute against it
  • Hire, develop, and lead a high-performing team capable of operating at the pace and complexity of a scaled, growth-stage business

What We Are Looking For

  • 12+ years of experience in Finance, with a background spanning management consulting, investment banking, private equity, or strategic finance at a high-growth B2B technology company
  • Deep fluency in B2B SaaS and GTM metrics, including ARR, NRR, pipeline coverage, CAC payback, and capacity models
  • Exceptional analytical and problem-solving skills, with the ability to drive business decisions with data
  • Proven track record of driving revenue growth and improving profitability
  • Strong leadership and team management skills, with the ability to build and develop high-performing teams
  • Excellent communication and interpersonal skills, with the ability to build trusted relationships across the organization
  • Strong business acumen, with a deep understanding of the fintech industry and its trends
  • Ability to work in a fast-paced, dynamic environment, with a strong sense of adaptability and flexibility

Nice to Have

  • Experience working with financial planning and analysis tools, such as Anaplan or Adaptive Insights
  • Knowledge of data visualization tools, such as Tableau or Power BI
  • Experience working with CRM systems, such as Salesforce
  • Certification in finance, such as CFA or CPA
  • Experience working in a remote or distributed team environment

Benefits and Perks

  • Competitive salary and equity package
  • Comprehensive health, dental, and vision insurance
  • 401(k) matching program
  • Flexible PTO policy and remote work arrangements
  • Access to professional development and training opportunities
  • Company-sponsored social events and team-building activities
  • Employee discounts on company products and services
  • Access to a network of experienced professionals in the fintech industry

How to Stand Out

  • Develop a deep understanding of B2B SaaS metrics, including ARR, NRR, pipeline coverage, CAC payback, and capacity models, to drive business decisions with data.
  • Showcase your ability to build and develop high-performing teams, with a focus on leadership and team management skills.
  • Highlight your experience working with financial planning and analysis tools, such as Anaplan or Adaptive Insights, to drive revenue growth and improve profitability.
  • Demonstrate your knowledge of the fintech industry and its trends, with a focus on emerging technologies and innovations.
  • Prepare to discuss your experience working in a fast-paced, dynamic environment, with a strong sense of adaptability and flexibility.
  • Be ready to provide examples of your ability to drive business decisions with data, using tools such as data visualization and CRM systems.
  • Showcase your certification in finance, such as CFA or CPA, to demonstrate your expertise and commitment to the field.

This is a remote position listed on WFA Digital, the platform for professionals who work from anywhere. Browse more remote jobs across all categories.