Head of Influencer Marketing
WFA Digital Insight
The demand for skilled influencer marketers has surged, with the industry projected to reach $24.1 billion by 2025. As a Head of Influencer Marketing at STERRY, you'll bridge the gap between authentic content creation and strategic business goals. With the rise of remote work, companies are looking for professionals who can navigate the digital landscape and drive real results. If you have a pulse on digital culture and a knack for building genuine relationships, this role could be for you. Before applying, consider how your skills align with the rapidly evolving creator economy and what you can bring to a dynamic growth marketing agency.
Job Description
About the Role
The Head of Influencer Marketing at STERRY will be the driving force behind the company's influencer and creator partnerships. This role requires a creative and results-driven individual who can own and scale the company's influencer marketing practice from the ground up. As the architect of the brand's voice within the creator economy, you will be responsible for bridging the gap between authentic content creation and strategic business goals.The ideal candidate will have a deep understanding of the digital landscape and the ability to navigate the ever-changing world of social media. You will be responsible for managing the entire lifecycle of influencer campaigns, from strategy and discovery to negotiation, execution, and performance analysis.
STERRY is a dynamic growth marketing agency that has helped clients generate over
What You Will Do
- Define the strategy for the company's influencer marketing practice, designing frameworks, processes, and creative standards to guide growth
- Cultivate high-impact creator relationships, developing and nurturing a diverse network of trusted influencers across TikTok, Instagram, YouTube, and emerging platforms
- Lead campaigns from concept to close, translating client goals into compelling briefs and delivering post-campaign analysis that demonstrates clear ROI
- Build and mentor a team of influencer specialists, fostering a culture of creativity, accountability, and continuous learning
- Stay ahead of the curve, anticipating algorithm shifts, platform updates, and emerging trends, and adapting strategies accordingly
- Drive measurable business outcomes, establishing clear KPIs and measuring performance against business goals
- Collaborate with cross-functional teams to align influencer marketing strategies with broader business objectives
- Develop and manage budgets, ensuring effective allocation of resources and maximizing ROI
What We Are Looking For
- 4+ years of experience in influencer marketing, with a substantial portion of that time spent within an agency environment
- Demonstrated success in architecting and executing high-impact, cross-platform campaigns that resonate with audiences and deliver against strategic objectives
- Leadership experience, with a proven track record of mentoring team members or managing projects
- Strategic and analytical mindset, with the ability to look at data, figure out what matters, and clearly explain how it connects to real business results
- A solid network of creator relationships and the ability to negotiate partnerships that feel authentic, deliver value, and can grow over time
- Comfortable with ambiguity and excited by the challenge of building something new
- Thrives in a fast-paced, dynamic environment, with the ability to adapt to changing priorities and deadlines
Nice to Have
- Experience working with emerging platforms and new technologies
- Knowledge of influencer marketing platforms and tools, such as AspireIQ or Upfluence
- Certification in digital marketing or a related field
- Experience working with international teams and clients
Benefits and Perks
- Competitive compensation package
- Full remote flexibility, with the option to work from anywhere in the world
- International collaboration with diverse teams, providing opportunities for learning and growth
- Professional autonomy and growth opportunities, with the ability to shape the company's influencer marketing practice
- Marketing industry exposure and access to the latest tools and technologies
- Opportunities for professional development and continuous learning
- Access to a global network of professionals and thought leaders in the industry
- Flexible working hours and a healthy work-life balance
How to Stand Out
- Tip: Highlight your experience working with influencers and creators, and be prepared to discuss specific campaigns and results.
- Tip: Make sure your portfolio includes examples of successful influencer marketing campaigns, with a focus on metrics and ROI.
- Tip: Research the company and the role, and be prepared to discuss how your skills and experience align with the company's goals and objectives.
- Tip: Be prepared to talk about your approach to influencer marketing, including how you stay up-to-date with the latest trends and technologies.
- Tip: Consider taking courses or getting certified in digital marketing or a related field to boost your skills and credibility.
- Tip: Be prepared to discuss your experience working with international teams and clients, and how you handle cultural and linguistic differences.
- Tip: Highlight your analytical skills, including your ability to look at data and draw meaningful insights and conclusions.
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