Head of Marketing

## About the Role As the Head of Marketing at SpryPoint, you will be a key member of the executive leadership team, responsible for developing and executing a comprehensive marketing strategy that drives pipeline growth and market awareness. Your expertise in demand generation, pipeline creation, and field marketing will be instrumental in shaping the company's marketing efforts. You will work closely with the CRO and other stakeholders to align marketing strategies with sales objectives, ensuring a cohesive approach to revenue growth.

The role is perfect for a seasoned marketing professional who thrives in fast-paced environments and is passionate about leveraging data-driven insights to inform marketing decisions. You will have the opportunity to build and lead a high-performing marketing team, fostering a culture of innovation and collaboration.

Reporting to the CRO, you will be responsible for developing and managing the marketing budget, ensuring effective resource allocation and return on investment.

## What You Will Do - Develop and execute a comprehensive marketing strategy that drives pipeline growth and market awareness - Build and lead a high-performing marketing team, providing guidance and mentorship to team members - Collaborate with the sales team to align marketing strategies with sales objectives - Design and execute AI-assisted outbound campaign sequences, leveraging HubSpot and Salesforce - Own the development and execution of field marketing strategies, ensuring effective event planning and management - Conduct market research and competitor analysis to inform marketing decisions - Develop and manage the marketing budget, ensuring effective resource allocation and return on investment - Analyze marketing metrics and adjust strategies accordingly, using data-driven insights to optimize marketing performance - Foster a culture of innovation and collaboration within the marketing team, encouraging experimentation and learning

## What We Are Looking For - 8+ years of B2B SaaS marketing experience, with a proven track record of driving pipeline growth and market awareness - At least 3 years of experience in a director or senior director-level role, with pipeline accountability - Bachelor's degree in Marketing, Business Administration, or a related field - Strong working command of product marketing fundamentals, including demand generation and pipeline creation - Expert fluency in HubSpot, Salesforce, and marketing analytics tools - Proven experience operating in a lean team environment, with a strong people management track record - MBA or advanced degree a plus

## Nice to Have - Experience with Account-Based Marketing (ABM) strategies and tactics - Familiarity with AI-assisted marketing tools and technologies - Knowledge of the utility CIS market, with a understanding of the industry's trends and challenges

## Benefits and Perks - Competitive salary and equity package - Full-time employment with a remote work option - Comprehensive healthcare and retirement plan - Generous PTO and parental leave policy - Learning budget and professional development opportunities - Visa/relocation assistance and bonus/commission structure - Access to cutting-edge marketing tools and technologies - Opportunity to work with a talented and collaborative team

- tip: Develop a strong understanding of HubSpot and Salesforce, including their marketing automation and analytics capabilities.

• tip: Highlight your experience in demand generation, pipeline creation, and field marketing, and be prepared to provide specific examples of your achievements in these areas.
• tip: Emphasize your ability to work collaboratively with sales teams, and demonstrate your understanding of the importance of alignment between marketing and sales.
• tip: Showcase your expertise in marketing analytics and data-driven decision making, and be prepared to discuss your approach to measuring and optimizing marketing performance.
• tip: Be prepared to discuss your experience with AI-assisted marketing tools and technologies, and your thoughts on the future of marketing automation.
• tip: Demonstrate your passion for innovation and collaboration, and highlight your experience in building and leading high-performing marketing teams.
• tip: Research the utility CIS market and be prepared to discuss your understanding of the industry's trends and challenges, and how you would approach marketing in this space.