Head of Marketing
WFA Digital Insight
The remote job market has seen a significant surge in demand for skilled marketing leaders, with a 25% increase in openings for Head of Marketing roles over the past year. As companies adapt to the digital landscape, professionals with expertise in HubSpot, Excel, and AI-powered marketing are in high demand. This role stands out for its focus on building a high-performing marketing organization and driving measurable revenue growth. Candidates should be prepared to showcase their strategic vision, hands-on execution, and ability to lead lean teams. With the Dominican Republic as a remote hub, this role offers a unique opportunity for professionals to work with a global mindset.
Job Description
About the Role
The Head of Marketing will play a pivotal role in building and leading a high-performing marketing organization focused on driving measurable revenue growth. This is a high-impact leadership role that requires a unique blend of strategic vision and hands-on execution. As the marketing leader, you will own the company's go-to-market strategy, demand generation, brand positioning, content marketing, partnerships, events, and overall marketing performance.Day-to-day, you will work closely with the executive leadership team to align marketing efforts with company objectives and long-term business goals. Your team will be lean and AI-enabled, and you will be responsible for leading, mentoring, and developing a high-performing marketing team.
What You Will Do
- Develop and execute the company's overall go-to-market strategy
- Define brand positioning, messaging, and competitive differentiation
- Build scalable demand generation initiatives that support revenue growth
- Own marketing pipeline generation and performance metrics
- Develop strategies across outbound, content, paid media, partnerships, and events
- Create scalable lead generation systems that consistently produce qualified opportunities
- Monitor marketing performance and optimize initiatives based on measurable business outcomes
- Define the company's voice and market positioning
- Oversee the creation of high-quality content, case studies, sales enablement materials, and thought leadership assets
- Design and implement AI-powered workflows that improve marketing efficiency and scalability
- Manage and optimize the marketing technology stack, including CRM and automation platforms
What We Are Looking For
- 8+ years of progressive marketing experience, including leadership roles
- Proven success building B2B demand generation programs that generated measurable pipeline and revenue
- Experience leading marketing strategy within SaaS, technology, digital marketing, or agency environments
- Strong understanding of AI-powered marketing workflows and automation
- Experience managing marketing budgets, KPIs, forecasting, and revenue-focused initiatives
- Advanced experience with CRM and marketing automation platforms such as HubSpot
- Strong analytical mindset with the ability to make data-driven decisions
- Excellent leadership, communication, and project management skills
- Exceptional writing, messaging, and storytelling abilities
Nice to Have
- Experience working within a performance marketing agency
- Knowledge of TikTok Shop, social commerce, and creator ecosystems
- Experience using Clay or similar prospecting and enrichment platforms
- Experience marketing to high-growth consumer
Benefits and Perks
- Fully remote work arrangement with a dynamic and growing company
- Opportunity to work with a global team and build a high-performing marketing organization
- Competitive salary and benefits package
- Access to the latest marketing tools and technologies
- Professional development and growth opportunities
- Flexible working hours and autonomy to manage your schedule
- Access to a global network of marketing professionals and thought leaders
- Opportunity to work on exciting and challenging projects that drive real business impact
How to Stand Out
- Before applying, make sure you have a strong understanding of HubSpot and Excel, as well as experience with AI-powered marketing workflows.
- Showcase your ability to develop and execute a go-to-market strategy, and highlight your experience in building scalable demand generation initiatives.
- Prepare to talk about your experience in leading marketing teams and managing marketing budgets, and be ready to provide examples of your analytical mindset and data-driven decision-making.
- Make sure your portfolio includes examples of high-quality content, case studies, and sales enablement materials that demonstrate your exceptional writing, messaging, and storytelling abilities.
- Be prepared to discuss your experience with CRM and marketing automation platforms, and highlight your ability to manage and optimize the marketing technology stack.
- Research the company and the role thoroughly, and be ready to ask informed questions during the interview process.
- Don't be afraid to negotiate your salary and benefits package, and be sure to ask about opportunities for professional development and growth.
This is a remote position listed on WFA Digital, the platform for professionals who work from anywhere. Browse more remote jobs across all categories.