Head of Marketing Operations

CoinbaseCoinbase·Remote(Remote - USA)
Marketing
GTMExcel

WFA Digital Insight

The demand for skilled marketing operations leaders has surged in recent years, with a 25% increase in job openings in 2025 alone. As companies like Coinbase continue to expand their remote teams, the need for professionals who can streamline marketing processes and drive growth has never been more pressing. With its commitment to innovation and customer-centric approach, Coinbase stands out as an attractive destination for marketers looking to make a real impact. Before applying, candidates should be prepared to showcase their expertise in GTM, Excel, and cross-functional collaboration, as well as their ability to thrive in a fast-paced, remote work environment.

Job Description

About the Role

The Head of Marketing Operations at Coinbase is a critical leadership position that will shape the future of the company's marketing organization. As a key member of the marketing team, you will be responsible for designing and implementing the systems, processes, and data that power end-to-end marketing execution. Your expertise in marketing operations will enable the team to plan, optimize, measure, and deliver creative and product marketing work that drives business results.

The marketing team at Coinbase is a dynamic and collaborative group of professionals who are passionate about leveraging the power of crypto and blockchain technology to update the financial system. As the Head of Marketing Operations, you will work closely with cross-functional partners, including Product Marketing, Creative, Finance, Product, Legal, and Customer Success, to build clear and innovative ways of working across the business.

What You Will Do

  • Design and run the marketing operating rhythm, including annual and quarterly planning, monthly reviews, and weekly stand-ups
  • Build and continuously improve core marketing rhythms to create a clear and repeatable way for the team to get work done
  • Own internal review cadences that maximize leverage from marketing leadership time, ensuring the right topics, data, and decisions are surfaced at the right altitude
  • Lead external marketing processes and cross-functional operations, including XFN reviews, approvals, and post-campaign reporting
  • Design and run programs that connect Marketing with cross-functional partners, including Product, CS, Sales, Legal, and Finance
  • Clarify and document how teams engage with Marketing, ensuring predictable and transparent ways of working
  • Drive GTM, creative, and production workflows, evolving GTM and creative workflows to align Product Marketing, Creative, Design, and Product teams around clear milestones, deliverables, and hand-offs
  • Establish and maintain production processes, asset workflows, approvals, and tooling to support high-quality, on-time delivery of campaigns and programs
  • Own financial planning, reporting, and accountability, partnering with Finance and FP&A to run quarterly and annual planning processes

What We Are Looking For

  • 8+ years of experience in marketing operations, with a proven track record of driving growth and efficiency in fast-paced environments
  • Expertise in GTM, Excel, and marketing automation platforms
  • Strong analytical and problem-solving skills, with the ability to distill complex data into actionable insights
  • Excellent communication and collaboration skills, with experience working with cross-functional teams
  • Strong project management skills, with the ability to prioritize and manage multiple projects simultaneously
  • Experience with budget planning and management, with a strong understanding of financial metrics and KPIs
  • Bachelor's degree in Marketing, Business Administration, or a related field

Nice to Have

  • Experience with marketing analytics tools, such as Google Analytics or Mixpanel
  • Familiarity with Agile methodologies and project management tools, such as Asana or Jira
  • Certification in marketing operations or a related field

Benefits and Perks

  • Competitive salary and equity package
  • Comprehensive health, dental, and vision insurance
  • 401(k) matching program
  • Flexible PTO policy and remote work stipend
  • Access to professional development opportunities and training programs
  • Collaborative and dynamic work environment with a team of experienced professionals
  • Opportunity to work on high-impact projects that drive business results and contribute to the growth of the company

How to Stand Out

  • Develop a strong understanding of GTM and Excel, as these skills are essential for success in this role
  • Showcase your experience with marketing automation platforms and analytics tools in your resume and cover letter
  • Prepare to discuss your approach to financial planning and budget management, and be ready to provide examples of successful projects you have led
  • Highlight your ability to collaborate with cross-functional teams and drive growth in fast-paced environments
  • Be prepared to provide specific examples of how you have driven efficiency and optimized marketing processes in previous roles
  • Research the company culture and values, and be prepared to discuss how your skills and experience align with Coinbase's mission and vision

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