Head of Performance Marketing

Motorway·Remote(London, England, United Kingdom)
Marketing

WFA Digital Insight

As demand for paid media specialists grows, companies like Motorway are seeking strategic leaders to drive acquisition and revenue. With a strong emphasis on data-driven decision making, this role requires a unique blend of technical expertise and commercial acumen. Candidates should be prepared to showcase their ability to balance channel optimization with executive-level financial insights, and understand the complexities of the UK's used car market.

Job Description

About the Role

Motorway is seeking a Head of Performance Marketing to join their Growth team. This critical role directly impacts the company's P&L, requiring strategic ownership of paid and organic acquisition channels and a substantial media budget.

Responsibilities

  • Define the strategy for core performance channels including Paid & Organic Search, Paid Social, Display, and App Campaigns
  • Work closely with the Finance & Analytics team to translate complex channel data into clear, actionable, executive-level financial insights
  • Lead a continuous testing and optimization roadmap across creative, bidding, and landing page experience to consistently improve performance outcomes
  • Own and manage the annual performance marketing budget effectively

About the Company

Motorway is the UK’s fastest-growing used car marketplace, backed by leading investors like Index Ventures and ICONIQ Growth. With a successful
90 million funding round, the company is on a mission to transform the used car market.

How to Stand Out

  • Develop a strong understanding of performance marketing channels, including paid social, search, and display, to effectively manage and optimize campaigns
  • Create a portfolio that showcases your ability to analyze complex data and provide actionable, executive-level financial insights
  • Be prepared to discuss your experience with A/B testing and optimization, and how you've applied these principles to drive performance outcomes
  • Research Motorway's unique value proposition and be prepared to discuss how your skills and experience align with the company's mission and goals
  • Prepare examples of how you've effectively managed and allocated budget across multiple channels to drive maximum ROI

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