Head of Pipeline Growth & Integrated Campaigns

About the Role

The ideal candidate will have a strong analytical mindset, a talent for creative problem-solving, and a passion for leveraging data and AI to inform decision-making. With a focus on driving qualified pipeline and conversion optimization, this role offers the opportunity to make a significant impact on Unit21's business growth and revenue goals.

What You Will Do

• Develop and execute Unit21's demand generation strategy, focusing on marketing-sourced pipeline and qualified meetings
• Maintain a live view of pipeline health across verticals, identifying risks and activating programs to close gaps
• Design and oversee integrated programs across paid channels, webinars, partner programs, and additional demand motions
• Manage a paid demand budget, allocating spend based on pipeline needs and using paid media strategically to accelerate underperforming segments
• Partner with Sales, RevOps, and Marketing leadership to improve forecasting discipline and optimize funnel conversion
• Use Salesforce, HubSpot, and broader funnel analytics to assess performance and communicate tradeoffs to executive stakeholders
• Lead and manage influencers, publishers, and third-party vendors, holding partners accountable to pipeline contribution
• Develop and test new demand motions, maintaining a balance between proven channels and experimental investments
• Represent the voice of pipeline performance in cross-functional planning, helping shape growth strategy through data and operational rigor
• Collaborate with the Product team to ensure alignment between demand generation and product roadmaps
• Stay up-to-date with industry trends and emerging technologies, applying this knowledge to continuously improve demand generation strategies

What We Are Looking For

• 6-10+ years of experience in demand generation, growth marketing, revenue marketing, or pipeline generation roles
• Demonstrated ownership of pipeline and meeting targets, including forecasting coverage and activating programs to mitigate risk
• Strong integrated campaign management experience across paid media, partner programs, webinars, and multi-channel demand motions
• Revenue and data fluency, including deep comfort with Salesforce for funnel conversion analysis and attribution models
• Experience managing and optimizing meaningful paid demand budgets, with strong judgment on investment allocation
• Ability to operate strategically while staying close to execution, balancing proven performance levers with experimentation and learning
• Strong cross-functional partnership skills, particularly with Sales, RevOps, Marketing, and executive stakeholders
• Comfort operating in fast-moving, ambiguous environments where priorities shift and pipeline needs evolve quickly
• High levels of ownership, analytical rigor, curiosity, and hustle, with a bias toward action and measurable outcomes

Nice to Have

• Bachelor's degree or higher in Marketing, Business, Economics, Analytics, or a related field
• Experience marketing into fraud, AML, compliance, or broader risk ecosystems
• Exposure to AI-driven demand generation, intent signals, or modern growth tooling
• Familiarity with structured approaches to forecasting, experimentation, and pipeline modeling

Benefits and Perks

• Competitive salary and benefits package
• Opportunity to work with a fast-growing, innovative company
• Collaborative, dynamic work environment
• Professional development and growth opportunities
• Flexible, remote work arrangements
• Access to cutting-edge technologies and tools
• Recognition and reward for outstanding performance

• Tip: Develop a strong understanding of Unit21's products and services to effectively communicate their value proposition to potential customers.
• Be prepared to provide specific examples of successful demand generation campaigns you've led in the past, highlighting your ability to drive pipeline growth and conversion optimization.
• Familiarize yourself with HubSpot, Salesforce, and Adjust to demonstrate your technical skills and ability to leverage data analytics for informed decision-making.
• Showcase your ability to work collaboratively with cross-functional teams, including Sales, RevOps, and Marketing, to drive business growth and alignment.
• Prepare to discuss your approach to experimentation and learning, highlighting your willingness to test new demand motions and continuously improve strategies.
• Consider creating a portfolio that demonstrates your demand generation expertise, including case studies and metrics from previous roles.
• Be prepared to negotiate your salary based on your experience and qualifications, taking into account the company's budget and industry standards.