Head of Retail Expansion

Catch Creation·Remote(United States)
Other

WFA Digital Insight

The demand for experienced retail expansion leaders is on the rise, with the global e-commerce market projected to reach $6.5 trillion by 2027. As a remote-friendly company, Catch Creation is at the forefront of this trend, seeking a Head of Retail Expansion to drive Muddy Mat's growth into physical retail and wholesale channels. With over 50,000 five-star reviews, Muddy Mat has proven its product-market fit, and this role offers a unique chance to scale a profitable retail channel from scratch. Candidates should be aware that this role requires a deep understanding of retail operations, sales leadership, and international distribution, as well as the ability to navigate a fully remote work environment.

Job Description

About the Role

The Head of Retail Expansion will play a critical role in driving Muddy Mat's growth into physical retail and wholesale channels, both in the United States and internationally. This senior business development and sales leadership position will focus on getting Muddy Mat onto shelves at major retailers, building distributor relationships globally, and scaling a profitable retail channel from the ground up. The ideal candidate will have a deep understanding of retail operations, sales leadership, and international distribution, as well as the ability to navigate a fully remote work environment. Reporting to the CEO, this role will own the strategy and execution of bringing Muddy Mat into physical retail and wholesale channels. The company's remote-first culture allows talented people from around the world to collaborate, innovate, and bring ideas to life. As a key member of the leadership team, the Head of Retail Expansion will be responsible for driving revenue growth, expanding the company's retail presence, and building strong relationships with major retailers and distributors.

What You Will Do

  • Identify, pitch, and close deals with major US retailers, including Target, Walmart, Costco, PetSmart, and specialty pet retailers
  • Develop and execute the retail go-to-market strategy for each channel, including pricing, packaging, planogram positioning, and promotional planning
  • Negotiate terms, margins, co-op advertising, and shelf space agreements with category buyers
  • Own the retail P&L and be accountable for revenue targets and channel profitability
  • Build and manage relationships with international distributors to bring Muddy Mat into retail markets in the UK, EU, Canada, Australia, and other target regions
  • Evaluate and select distribution partners based on market coverage, retail relationships, logistics capability, and alignment with brand standards
  • Develop market entry strategies for each region, including pricing localization, regulatory compliance, and packaging requirements
  • Negotiate distributor agreements including exclusivity terms, minimum order commitments, margin structures, and performance benchmarks
  • Coordinate with internal teams on international inventory planning, forecasting, and supply chain logistics
  • Manage day-to-day wholesale account relationships with retail buyers at key chains
  • Monitor sell-through rates, manage reorder cycles, and optimize assortment by retailer
  • Drive in-store merchandising, brand presentation, and compliance across all retail touchpoints
  • Develop co-marketing programs with retail partners to accelerate sell-through velocity

What We Are Looking For

  • 5+ years of experience in retail expansion, sales leadership, or a related field
  • Proven track record of driving revenue growth and expanding retail presence
  • Strong understanding of retail operations, sales leadership, and international distribution
  • Excellent communication, negotiation, and project management skills
  • Ability to navigate a fully remote work environment and work effectively with cross-functional teams
  • Strong analytical and problem-solving skills, with the ability to interpret data and make informed decisions
  • Experience with market research, competitive analysis, and market entry strategies
  • Knowledge of pricing localization, regulatory compliance, and packaging requirements for international markets
  • Strong leadership and management skills, with the ability to motivate and inspire teams

Nice to Have

  • Experience working with e-commerce platforms, such as Amazon, Walmart, and Target
  • Knowledge of supply chain logistics and inventory planning
  • Familiarity with co-marketing programs and in-store merchandising strategies
  • Experience working in a remote-first company or a similar work environment

Benefits and Perks

  • Competitive salary and benefits package
  • Opportunity to work with a leading e-commerce brand and drive retail expansion
  • Collaborative and dynamic work environment with a remote-first culture
  • Professional development opportunities and career growth prospects
  • Access to cutting-edge technology and tools to support your work
  • Flexible working hours and remote work options
  • Comprehensive health insurance and wellness programs

How to Stand Out

  • Research the company's products and retail channels to understand their current market presence and growth opportunities
  • Develop a strong understanding of retail operations, sales leadership, and international distribution to stand out in the application process
  • Be prepared to provide specific examples of your experience in retail expansion, sales leadership, or a related field
  • Showcase your ability to navigate a fully remote work environment and work effectively with cross-functional teams
  • Highlight your analytical and problem-solving skills, with the ability to interpret data and make informed decisions
  • Be prepared to discuss your experience with market research, competitive analysis, and market entry strategies

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