Head of SMB Ads Marketing

About the Role

As the ideal candidate, you will have a deep understanding of the SMB market, as well as expertise in growth marketing, product marketing, and demand generation. You will be responsible for developing and executing a comprehensive marketing strategy that drives advertiser sign-ups, onboarding completion, first campaign launch, repeat spend, and long-term platform adoption.

The marketing team at OpenAI is committed to delivering a cohesive end-to-end customer experience, partnering closely with Sales, Partnerships, Product, Engineering, Research, Comms, and Design to drive go-to-market efforts for new product launches across channels. As the Head of SMB Ads Marketing, you will be a key member of this team, working to build a durable SMB business that scales efficiently while maintaining a high-quality advertiser and user experience.

What You Will Do

• Define the end-to-end SMB advertiser marketing strategy across acquisition, activation, retention, expansion, and advocacy for OpenAI's self-service ads platform
• Build the SMB advertiser segmentation framework, identifying priority audiences by business size, industry, sophistication, geography, and growth potential
• Develop positioning and messaging that translates OpenAI's advertising products and self-service tools into clear, compelling business outcomes for SMB owners, operators, and marketers
• Lead self-serve growth initiatives that drive advertiser sign-ups, onboarding completion, first campaign launch, repeat spend, and long-term platform adoption
• Create scalable lifecycle marketing programs across email, in-product surfaces, education, webinars, and community channels
• Partner with Product teams to improve advertiser onboarding flows, campaign creation tools, billing journeys, reporting dashboards, and measurement UX
• Build demand generation programs across paid, owned, and partner channels (including agencies) to efficiently grow the SMB advertiser base
• Develop educational content and thought leadership that helps SMBs learn modern AI-powered marketing best practices and become successful advertisers on the platform
• Establish retention and reactivation strategies that improve cohort health, advertiser ROI, and long-term spend growth
• Develop an approach to define when and how higher-value SMBs transition from self-service to assisted or managed motions

What We Are Looking For

• 12+ years of experience in growth marketing, product marketing, performance marketing, or SMB go-to-market strategy
• Proven track record of driving advertiser growth and revenue in a self-service ads platform
• Expertise in Google Ads, HubSpot, and Excel
• Strong understanding of the SMB market, including business size, industry, sophistication, geography, and growth potential
• Experience building and managing high-performing teams across disciplines
• Strong communication and collaboration skills, with the ability to work closely with cross-functional teams
• Data-driven approach to marketing, with the ability to analyze and interpret complex data sets
• Strong problem-solving skills, with the ability to develop and execute creative solutions to complex marketing challenges

Nice to Have

• Experience working with AI-powered marketing solutions
• Knowledge of programming languages such as Python or R
• Experience with data visualization tools such as Tableau or Power BI
• Certification in Google Ads or HubSpot

Benefits and Perks

• Competitive salary and equity package
• Opportunity to work with a cutting-edge AI-powered marketing platform
• Collaborative and dynamic work environment
• Flexible work arrangements, including remote work options
• Professional development opportunities, including training and education programs
• Access to the latest marketing tools and technologies
• Recognition and rewards for outstanding performance

• Develop a deep understanding of the SMB market, including business size, industry, sophistication, geography, and growth potential
• Build a strong portfolio of marketing campaigns and programs that demonstrate your expertise in growth marketing, product marketing, and demand generation
• Prepare to talk about your experience with Google Ads, HubSpot, and Excel, and how you have used these tools to drive advertiser growth and revenue
• Be ready to discuss your approach to building and managing high-performing teams, and how you have developed and executed creative solutions to complex marketing challenges
• Research OpenAI's mission and values, and be prepared to discuss how your skills and experience align with the company's goals and objectives
• Be prepared to negotiate your salary and equity package, and have a clear understanding of your worth and the market rate for your role