Head of Social and Influencer Marketing

About the Role

The successful candidate will work closely with the brand, product marketing, sales, and PR teams to ensure a consistent, compelling, and integrated brand voice across all social touchpoints. This collaboration will drive measurable impact on Gusto's B2B growth objectives. As a visionary leader, you will be deeply analytical and customer-obsessed, with a proven track record of scaling social and influencer initiatives.

Gusto's commitment to using AI as a fundamental part of how work gets done means that you will also serve as a leader in the company's AI-native evolution. You will define the standards for ethical and high-quality AI usage across all social and brand channels, ensuring that Gusto remains at the forefront of innovation in digital marketing.

What You Will Do

• Develop and execute a comprehensive social media and influencer marketing strategy aligned with business objectives, brand guidelines, and B2B audience needs.
• Lead, mentor, and grow a team of social media and influencer marketing professionals, fostering a culture of innovation, collaboration, and continuous improvement.
• Oversee content strategy, creation, and distribution across all owned social channels, ensuring brand consistency and engagement.
• Design, launch, and manage end-to-end influencer programs that drive authentic advocacy, reach new audiences, and generate measurable results for B2B segments.
• Establish and evolve community management best practices, ensuring that Gusto's social presence reflects its mission and values.
• Collaborate with cross-functional teams to ensure alignment and maximize the impact of social and influencer marketing efforts.
• Analyze performance data to inform strategy and optimize social media and influencer marketing campaigns.
• Stay abreast of the latest trends, technologies, and platforms in social media and influencer marketing, applying this knowledge to continuously improve Gusto's strategies.
• Develop and manage budgets for social media and influencer marketing initiatives, ensuring effective use of resources.
• Represent Gusto in industry events and conferences, showcasing the company's leadership in social and influencer marketing.

What We Are Looking For

• 8+ years of experience in social media and influencer marketing, with a focus on B2B marketing and brand awareness.
• Proven track record of developing and executing successful social media and influencer marketing strategies that drive business results.
• Experience in leading and managing high-performing teams, with a focus on talent development and team growth.
• Strong analytical skills, with the ability to interpret data and inform strategy.
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
• Experience with AI tools and technologies, and the ability to define standards for ethical and high-quality AI usage.
• Strong understanding of the latest trends and platforms in social media and influencer marketing.
• Experience with budget management and resource allocation for social media and influencer marketing initiatives.
• Bachelor's degree in Marketing, Communications, or a related field.

Nice to Have

• Experience with paid social media advertising, including campaign development and optimization.
• Knowledge of SEO principles and how they apply to social media marketing.
• Experience with social media management tools and platforms, such as Hootsuite or Sprout Social.
• Certification in social media marketing or a related field, such as Google Analytics or Facebook Blueprint.

Benefits and Perks

• Competitive base pay and equity (RSUs), reflecting Gusto's commitment to sharing its success with its employees.
• Comprehensive benefits package, including health insurance, 401(k), and PTO.
• Remote work options, with the flexibility to work from anywhere in the United States or Canada.
• Professional development opportunities, including training and education programs to help you grow your skills and advance your career.
• Access to the latest tools and technologies in social media and influencer marketing, ensuring that you have the resources you need to succeed.
• Collaborative and dynamic work environment, with a team that is passionate about supporting small businesses nationwide.
• Gusto's Total Rewards philosophy, which is designed to provide a comprehensive and competitive rewards package that reflects the company's values and mission.

• Tip: Develop a strong portfolio that showcases your experience and success in social media and influencer marketing, highlighting your ability to drive brand awareness and engagement.
• When applying, be prepared to discuss your experience with AI tools and technologies, and how you have used them to inform and optimize your social media and influencer marketing strategies.
• To stand out, highlight your ability to lead and manage high-performing teams, and your experience with budget management and resource allocation for social media and influencer marketing initiatives.
• Consider reaching out to your network for referrals or recommendations, as Gusto values referrals from current employees and industry contacts.
• Be prepared to negotiate your salary and benefits package, and do not be afraid to ask about Gusto's Total Rewards philosophy and how it applies to this role.
• Finally, research Gusto's mission and values, and be prepared to discuss how your skills and experience align with the company's goals and objectives.