Head of Talent Brand Content and Growth Marketing

## About the Role The Head of Talent Brand Content and Growth Marketing is a critical role at TRM Labs, responsible for developing and implementing a comprehensive talent brand content strategy that showcases the company's mission, values, and culture. This role requires a seasoned professional with a deep understanding of digital marketing, content creation, and growth hacking. The ideal candidate will have experience in leading cross-functional teams, collaborating with stakeholders, and driving campaigns that yield measurable results. As a key member of the marketing team, the Head of Talent Brand Content and Growth Marketing will work closely with the leadership team to align talent brand content with business objectives. This role will also involve developing and executing growth marketing strategies to attract top talent, improve employer brand reputation, and drive business growth. With a strong focus on remote work, this role requires a self-motivated individual who can work independently and manage multiple projects simultaneously. The team at TRM Labs is passionate about innovation and collaboration, and the Head of Talent Brand Content and Growth Marketing will be expected to embody these values. With a flat organizational structure, this role will have direct access to leadership and the opportunity to make a significant impact on the company's growth and success. ## What You Will Do - Develop and execute a comprehensive talent brand content strategy that aligns with business objectives - Create engaging content that showcases the company's mission, values, and culture - Collaborate with cross-functional teams to develop and implement growth marketing campaigns - Analyze campaign performance and provide data-driven insights to inform future strategies - Lead and manage a team of content creators and marketers - Develop and manage budgets for talent brand content and growth marketing initiatives - Stay up-to-date with industry trends and best practices in digital marketing and growth hacking - Collaborate with the leadership team to align talent brand content with business objectives - Develop and maintain relationships with external partners and vendors - Manage and optimize the company's social media presence - Create and distribute regular reports on campaign performance and metrics ## What We Are Looking For - 8+ years of experience in digital marketing, content creation, and growth hacking - Proven track record of developing and executing successful talent brand content and growth marketing campaigns - Strong understanding of digital marketing channels, including social media, email, and paid advertising - Experience in leading cross-functional teams and collaborating with stakeholders - Excellent communication and project management skills - Ability to work in a fast-paced environment and prioritize multiple projects simultaneously - Strong analytical and problem-solving skills - Experience with marketing automation and CRM software - Bachelor's degree in Marketing, Communications, or a related field ## Nice to Have - Experience in the tech or fintech industry - Knowledge of SEO and content optimization - Experience with video production and editing - Certification in digital marketing or a related field - Experience with remote work and managing distributed teams ## Benefits and Perks - Competitive salary and benefits package - Opportunity to work with a fast-growing and innovative company - Collaborative and dynamic work environment - Flexible work arrangements, including remote work options - Professional development and growth opportunities - Access to cutting-edge technology and tools - Comprehensive health and wellness package - Generous PTO and holiday schedule - Remote stipend and equipment allowance

- tip: Develop a strong portfolio that showcases your experience in talent brand content and growth marketing, including examples of successful campaigns and metrics.

• tip: Highlight your ability to work independently and manage multiple projects simultaneously, as this role requires a self-motivated individual who can thrive in a remote work environment.
• tip: Be prepared to discuss your experience with digital marketing channels, including social media, email, and paid advertising, and how you have used these channels to drive campaign success.
• tip: Emphasize your analytical and problem-solving skills, as this role requires a strong understanding of campaign performance and data-driven insights.
• tip: Research the company culture and values, and be prepared to discuss how your skills and experience align with these values.
• tip: Prepare to discuss your experience with marketing automation and CRM software, and how you have used these tools to drive campaign efficiency and effectiveness.