Head of Viral Growth

About the Role

In this high-autonomy, high-impact role, the Head of Viral Growth will operate with significant ownership and speed, leveraging cutting-edge AI tools, creator networks, and emerging social platforms to drive engagement and audience expansion. This position offers a unique chance to be part of a mission-driven organization that is dedicated to improving access to innovative healthcare solutions worldwide.

The day-to-day responsibilities of this role will be vast and varied, encompassing the development of scalable virality engines, managing creator acquisition and influencer partnerships, and leading the charge in creative testing and performance analysis. The ideal candidate will thrive in a fast-paced, dynamic environment, comfortable with making data-driven decisions and obsessed with understanding consumer behavior and internet trends.

What You Will Do

• Own and develop the end-to-end UGC and organic growth ecosystem across multiple brands.
• Build, manage, and optimize creator acquisition, influencer partnerships, content pipelines, and distribution networks.
• Develop and scale short-form video content strategies across TikTok, Instagram, Facebook, and emerging social media platforms.
• Lead and implement systems for creative testing, performance analysis, and optimization to continually enhance the viral growth engine.
• Identify, analyze, and systematically replicate viral content patterns to drive consistent growth.
• Foster and maintain strong relationships with creators, meme pages, community partners, and distribution channels.
• Drive engagement strategies across comments, shares, tags, direct messages, and community interactions to maximize brand presence.
• Implement and manage AI-assisted workflows to increase content velocity and performance, ensuring the team stays at the forefront of technology and trends.
• Collaborate closely with the executive leadership team to align organic growth strategies with overall company objectives.
• Conduct market research to stay updated on the latest trends in viral marketing, social media, and consumer behavior.

What We Are Looking For

• A minimum of 4+ years of experience in viral social media, creator marketing, organic growth, UGC, or related fields.
• Proven track record of scaling social channels, creator programs, or viral content initiatives, with measurable impact on brand growth and engagement.
• Deep understanding of TikTok, Instagram, Facebook, and short-form content ecosystems, including their respective algorithms and best practices.
• Strong analytical mindset with experience in using data to guide creative decisions, optimize campaigns, and measure success.
• Demonstrated ability to build repeatable growth systems rather than relying on one-off viral moments, showcasing a strategic approach to viral marketing.
• Experience working with AI tools, creator networks, and emerging social platforms to drive growth and engagement.
• Excellent communication and project management skills, with the ability to lead cross-functional teams and manage multiple projects simultaneously.
• Entrepreneurial spirit, highly resourceful, and comfortable moving quickly in a fast-paced environment.
• Strong understanding of consumer behavior, internet culture, and the nuances of different social media platforms.

Nice to Have

• Experience working in consumer subscription businesses, DTC brands, creator economy platforms, consumer apps, social media startups, or growth-stage technology companies.
• Background in marketing, communications, or a related field, with a proven ability to apply theoretical knowledge in practical, real-world scenarios.
• Familiarity with agile methodologies and a continuous improvement mindset, always seeking ways to innovate and optimize processes.

Benefits and Perks

• The opportunity to own one of the largest organic growth opportunities in consumer healthcare, with significant potential for professional growth and development.
• Meaningful equity in a rapidly scaling, venture-backed company, offering a chance to be part of something groundbreaking and innovative.
• Comprehensive health insurance, providing peace of mind and support for you and your family.
• Generous PTO policy, recognizing the importance of work-life balance and the need for rest and rejuvenation.
• Remote work stipend, acknowledging the needs of a distributed team and the importance of creating a productive home office environment.
• Access to cutting-edge tools and technologies, ensuring you have the best resources available to excel in your role.
• Participation in professional development opportunities, conferences, and workshops, fostering continuous learning and skill enhancement.

• Build a strong online presence: Ensure your personal social media profiles and any professional portfolios or blogs are up to date and reflect your expertise in viral marketing and growth strategies.
• Prepare case studies: Come prepared with specific examples of successful viral campaigns you've led or been a part of, highlighting your role, the strategies employed, and the outcomes achieved.
• Show your passion for internet culture: Demonstrate a genuine interest in and understanding of current internet trends, viral content, and social media platforms, and be ready to discuss how you stay updated.
• Highlight your analytical skills: Be prepared to talk about how you use data to inform your creative decisions and optimize your campaigns, and bring examples of how you've used analytics tools to improve engagement and growth.
• Be ready to discuss AI and technology: Show familiarity with AI tools and emerging platforms, and discuss how you see these technologies evolving the field of viral marketing and growth.
• Ask insightful questions: Prepare thoughtful questions to ask during the interview, such as the company's approach to organic growth, the current challenges facing the team, and how the role contributes to the company's overall strategy.
• Negotiate based on value: If discussing salary, negotiate based on the value you can bring to the company, highlighting your achievements and the potential impact of your skills and experience on the company's growth objectives.