//howtoacademy.com/: PAID SOCIAL & DIGITAL ADVERTISING MANAGER (U.S.) Contract / Retainer Role

About the Role

Day-to-day, the role entails overseeing paid social strategy and execution across multiple campaigns and markets. The manager will need to combine agency-level rigor with entrepreneurial agility, being data-driven, highly responsive, and capable of managing multiple campaigns across different cities and talent profiles simultaneously.

Given the remote nature of the role, the ability to work independently and as part of a distributed team is crucial. The candidate should be comfortable with managing their time effectively, prioritizing tasks, and maintaining open communication with the team.

What You Will Do

• Develop and execute paid social strategies across Meta (Facebook & Instagram) and other relevant platforms (e.g., YouTube, TikTok, Pinterest where appropriate).
• Build full-funnel campaign structures designed to remind conversion across awareness, consideration, and ticket-purchase stages.
• Align paid social activity with broader marketing efforts including email, partnerships, PR, and organic social.
• Advise on budget allocation by market, talent profile, and sales trajectory.
• Identify audience growth opportunities across key U.S. cities and touring markets.
• Lead day-to-day management of paid social campaigns across multiple live events.
• Create and test ad variations (copy, creative, audience targeting, placements).
• Monitor performance daily and optimize for conversion, cost efficiency, and scale.
• Manage retargeting, lookalike audiences, and pixel tracking to improve performance.
• Ensure all campaigns are aligned with ticket on-sale timelines and sales pacing.

What We Are Looking For

• 3+ years of experience in paid social and digital advertising, with a focus on Meta Ads.
• Proven track record of scaling audience acquisition through paid media.
• Strong analytical and strategic skills, with the ability to leverage data to inform campaign decisions.
• Experience with Excel and data analysis tools.
• Understanding of the U.S. market and audience trends.
• Ability to work independently and as part of a distributed team.
• Excellent communication and project management skills.
• Experience with managing budgets and optimizing campaign spend.
• Knowledge of the latest paid social trends and platforms.

Nice to Have

• Experience with Google Ads and other paid social platforms.
• Familiarity with marketing automation tools.
• Knowledge of SEO principles and how they intersect with paid social.
• Experience in the education or events industry.
• Certification in Meta Ads or Google Ads.

Benefits and Perks

• Competitive retainer rate.
• Opportunity to work with a leading digital education company.
• Remote work arrangement with flexible hours.
• Access to the latest tools and technologies in paid social and digital advertising.
• Professional development opportunities.
• Collaborative and dynamic team environment.
• Health insurance and retirement plan options.
• Generous paid time off policy.

• Ensure your portfolio includes specific examples of successful paid social campaigns you've managed, highlighting your ability to scale audience acquisition.
• Be prepared to discuss your strategy for optimizing campaigns for conversion, cost efficiency, and scale.
• Familiarize yourself with the latest trends in Meta Ads and other paid social platforms to stand out in your application.
• Highlight your experience with data analysis tools, such as Excel, and how you've used data to inform campaign decisions.
• Prepare to discuss your understanding of the U.S. market and audience trends, and how you would apply this knowledge to drive ticket sales and audience growth.
• Consider obtaining certification in Meta Ads or Google Ads to demonstrate your expertise and commitment to the field.
• When negotiating salary, be sure to research the market rate for paid social and digital advertising managers to ensure you're fairly compensated for your skills and experience.