HubSpot Specialist (Paid Media Support)

## About the Role The HubSpot Specialist role at Floowi is a pivotal position that involves supporting paid media efforts through the effective use of HubSpot's marketing, sales, and customer service platform. Day-to-day, the role entails managing inbound campaigns, optimizing ROI, and ensuring seamless integration of HubSpot with other marketing tools. This specialist will be part of a dynamic team focused on driving business growth through innovative marketing strategies and data-driven insights.

The importance of this role cannot be overstated, as it directly impacts the company's ability to engage with customers, convert leads, and ultimately drive revenue. The successful candidate will work closely with cross-functional teams, including marketing, sales, and customer success, to align strategies and maximize the impact of HubSpot's capabilities.

In terms of reporting structure, the HubSpot Specialist will report to the Marketing Director, with regular check-ins to discuss campaign performance, strategize on future initiatives, and address any challenges or opportunities that arise.

## What You Will Do - Develop, implement, and manage comprehensive inbound marketing campaigns across multiple channels using HubSpot.

• Conduct thorough analysis of campaign performance, including metrics such as click-through rates, conversion rates, and ROI, to inform future marketing strategies.
• Collaborate with the content team to create targeted, engaging content that resonates with the audience and aligns with marketing goals.
• Utilize HubSpot's sales tools to streamline the sales process, enhance customer engagement, and boost sales performance.
• Work closely with the customer success team to leverage HubSpot's customer service, support, and feedback tools to improve customer satisfaction and retention.
• Stay up-to-date with the latest trends, best practices, and features in HubSpot and related marketing technologies.
• Provide training and support to other team members on the use of HubSpot to maximize its adoption and effectiveness across the organization.
• Manage and maintain the integrity of data within HubSpot, ensuring accuracy and consistency for reliable reporting and decision-making.
• Develop and maintain documentation of HubSpot processes and best practices for knowledge sharing and continuity.

## What We Are Looking For - Minimum of 2 years of experience working with HubSpot, preferably in a paid media support role.

• Proven track record of successfully managing and optimizing inbound marketing campaigns.
• Strong analytical and problem-solving skills, with the ability to interpret complex data and draw actionable insights.
• Excellent communication and interpersonal skills, with experience in team collaboration and stakeholder management.
• Certification in HubSpot (Inbound Marketing, Sales, or Service) is highly desirable.
• Knowledge of other marketing tools and technologies, such as Google Analytics, SEO principles, and social media platforms.
• Experience with CRM systems and sales pipeline management.
• Strong understanding of customer journey mapping and buyer personas.

## Nice to Have - Experience with marketing automation tools beyond HubSpot.

• Familiarity with HTML, CSS, and JavaScript for customizing marketing assets and workflows.
• Knowledge of A/B testing and experiment design principles.
• Experience with data visualization tools for presenting complex data insights to non-technical stakeholders.

## Benefits and Perks - Competitive compensation package.

• Opportunities for professional growth and development in a rapidly expanding company.
• Flexible, remote work arrangements with stipends for home office setup and internet expenses.
• Comprehensive health, dental, and vision insurance.
• Generous PTO policy, including vacation days, sick leave, and holidays.
• Access to the latest technologies and tools for professional development.
• Regular team-building activities and virtual social events to foster a sense of community and belonging among remote team members.

- Tip: Ensure your resume and cover letter are tailored to highlight your HubSpot skills and experience, and be prepared to provide specific examples of successful campaigns you've managed.

• To stand out, include a link to your personal HubSpot portfolio or a relevant project that showcases your expertise.
• When preparing for the interview, review common HubSpot interview questions and practice explaining complex marketing concepts in simple terms.
• Demonstrate a genuine interest in the company's products or services and how you can contribute to their marketing goals.
• Negotiate salary based on industry standards and your level of experience, and don't hesitate to ask about benefits, PTO, and opportunities for growth.
• Be cautious of roles with vague descriptions or those that require significant overtime without compensation; these can be red flags for burnout or poor work-life balance.